Tagged “attribution”
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0–7 · articles · 7 in this collection
Source: Published article tags
| Article type | attribution | google ads | measurement | strategy |
|---|---|---|---|---|
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7 of 7 articles in the index
| Article / summary | Type | Published | Read |
|---|---|---|---|
Installs on the Dashboard, D30 Revenue for the BoardThe gap lives in the postback layer: renewal events that never fire, SKAN on default bucketing, and a weekly review that still opens with CPI. Three fixes. By Ruslan Galba Read article | Thread | 2 min | |
Privacy Sandbox Is Dead. The GAID Clock Didn't Stop.Google abandoned Privacy Sandbox on Android — but GAID deprecation still begins this year. The teams that navigated it never depended on the API shipping. By Ruslan Galba Read article | Thread | 2 min | |
iOS 26 Kills Click IDs In-App: Wire Server-Side CaptureLink Tracking Protection removes gclid and fbclid inside in-app webviews before your MMP SDK ever loads. Two fixes, in the order to wire them. By Ruslan Galba Read article | Thread | 3 min | |
The Incrementality MythThe entire incrementality debate is pointed at the wrong 4% of Google Ads. Brand search is roughly 4% of what the platform does. The other 95% tells a different story. By Ruslan Galba Read article | Article | 14 min | |
The YouTube Attribution Problem: Measuring Top-Funnel ImpactYour YouTube campaigns aren't failing - your attribution model is. A measurement framework that reveals what dashboards hide about top-funnel impact. By Ruslan Galba Read article | Article | 13 min | |
Triple Whale Attribution Models: Which One to Actually UseSame customer, same $100 order - Triple Whale shows $200 in revenue. It's the attribution model you're using, and it's costing you thousands. By Ruslan Galba Read article | Thread | 2 min | |
Why Cutting Meta or Google Would Kill Both ChannelsWe spent $2M on Meta and Google. Finance wanted to cut the loser. Here's why that would have destroyed both channels and how the compounding loop actually works. By Ruslan Galba Read article | Thread | 2 min |