Audience targeting: articles and field notes
Validate the buying motive behind a new audience; A gift-buyer hypothesis from customer evidence. Choose the explanation or working reference that matches your next decision.
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Validate the buying motive behind a new audience
Search terms, reviews and surveys can reveal gift buyers or adjacent use cases; each becomes a testable hypothesis.
By Ruslan Galba
Continue readingA gift-buyer hypothesis from customer evidence
The observed buying motive suggested a different message; validate demand and economics before expanding it.
By Ruslan Galba
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