Tagged “measurement”
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| Article type | measurement | attribution | google ads | strategy |
|---|---|---|---|---|
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6 of 6 articles in the index
| Article / summary | Type | Published | Read |
|---|---|---|---|
Seat-Based Pricing Is a Measurement Failure in Disguise45% of SaaS is hybrid-priced and heading to 60%. The teams moving fastest solved instrumentation first — pricing was the last thing that changed. By Ruslan Galba Read article | Thread | 2 min | |
Your Activation Funnel Assumes a Human. Agents Don't.Agent-driven provisioning compresses time-to-value under 60 seconds and never opens a browser — so your product analytics can't see your best trials converting. By Ruslan Galba Read article | Thread | 2 min | |
The Incrementality MythThe entire incrementality debate is pointed at the wrong 4% of Google Ads. Brand search is roughly 4% of what the platform does. The other 95% tells a different story. By Ruslan Galba Read article | Article | 14 min | |
The 4% Trap: Google Ads Incrementality"Google is just remarketing." We've audited 100+ accounts. The incrementality debate isn't wrong - it's just pointed at the wrong 4%. By Ruslan Galba Read article | Thread | 1 min | |
The YouTube Attribution Problem: Measuring Top-Funnel ImpactYour YouTube campaigns aren't failing - your attribution model is. A measurement framework that reveals what dashboards hide about top-funnel impact. By Ruslan Galba Read article | Article | 13 min | |
Triple Whale Attribution Models: Which One to Actually UseSame customer, same $100 order - Triple Whale shows $200 in revenue. It's the attribution model you're using, and it's costing you thousands. By Ruslan Galba Read article | Thread | 2 min |