Tagged “mobile-ua”
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| Article type | mobile ua | app campaigns | attribution | skan |
|---|---|---|---|---|
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2 of 2 articles in the index
| Article / summary | Type | Published | Read |
|---|---|---|---|
Installs on the Dashboard, D30 Revenue for the BoardThe gap lives in the postback layer: renewal events that never fire, SKAN on default bucketing, and a weekly review that still opens with CPI. Three fixes. By Ruslan Galba Read article | Thread | 2 min | |
The App Campaigns tROAS Trap: Installs Aren't CustomersInstall volume up, CPI falling, D7 ROAS at 0.18x. Why tCPI buys churners, Google Play only records the first purchase, and the tROAS ladder that fixes it. By Ruslan Galba Read article | Thread | 2 min |
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