Tagged “retention”
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| Article type | retention | courses | dtc | info products |
|---|---|---|---|---|
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| Article / summary | Type | Published | Read |
|---|---|---|---|
60% of DTC Revenue Is Returning Customers. That's the Model Now.At $140 CAC the first order is underwater; the second has no acquisition cost. Why 'Meta's too expensive' is usually a retention problem in an acquisition costume. By Ruslan Galba Read article | Thread | 2 min | |
Self-Paced Courses Complete at 5-15%. Cohorts Hit 85-95%.A 10% completion rate is a guilt subscription with one billing cycle — and 10% of the testimonials your acquisition math depends on. Two fixes short of full cohorts. By Ruslan Galba Read article | Thread | 2 min |
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