Tagged “shopping”
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0–12 · articles · 12 in this collection
Source: Published article tags
| Article type | google ads | shopping | ecommerce | feed optimization |
|---|---|---|---|---|
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12 of 12 articles in the index
| Article / summary | Type | Published | Read |
|---|---|---|---|
The 98.7% Feed Uniqueness Problem You Don't Know You HaveWe analyzed 500+ product feeds. 73% had near-identical titles across products. Google notices - and it's costing you impressions, clicks, and money. By Ruslan Galba Read article | Thread | 1 min | |
The Incrementality MythThe entire incrementality debate is pointed at the wrong 4% of Google Ads. Brand search is roughly 4% of what the platform does. The other 95% tells a different story. By Ruslan Galba Read article | Article | 14 min | |
5 Mistakes That Kill Google Ads Scaling Every TimeAfter analyzing 100+ accounts, the same 5 mistakes kill scaling every time. Number 5 is the one most brands refuse to accept. By Ruslan Galba Read article | Thread | 2 min | |
AI Product Image Testing: Why We Test 40-100 Images Per SKUMost brands test 2-3 product images and call it done. We test 40-100 per product. One variant can outperform another by 3x. By Ruslan Galba Read article | Thread | 2 min | |
Google Shopping Feed Anti-Template FrameworkTemplated product titles trigger Google's near-duplicate detection, costing merchants up to 139% in organic shopping revenue. By Ruslan Galba Read article | Guide | 8 min | |
The 30-Column Google Shopping Feed ArchitectureGoogle Shopping feeds have 170 available attributes. Most brands submit 12. We submit 30 in exact sequence and doubled impression share in 6 weeks. By Ruslan Galba Read article | Thread | 2 min | |
Templated Product Titles Cost You 139% in Shopping RevenueTemplated product titles trigger Google's near-duplicate detection, costing merchants up to 139% in organic shopping revenue. Here's the fix. By Ruslan Galba Read article | Thread | 2 min | |
The 40-Variant Rule for Google ShoppingYour Google Shopping products are fighting each other. When you group 100+ variants in one segment, Google runs an internal lottery before the real auction. By Ruslan Galba Read article | Thread | 1 min | |
The Google Shopping Multi-Feed Segmentation GuideMost advertisers treat feed labels and custom labels as either/or. They're layers in an architecture that can drive 15-30% ROAS improvement. By Ruslan Galba Read article | Guide | 19 min | |
The 150/850 Rule for Google Shopping DescriptionsGoogle gives you 5,000 characters for product descriptions. The average brand uses 147. Here's the framework top performers use to fill the gap. By Ruslan Galba Read article | Thread | 2 min |