Tagged “subscriptions”
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| Article type | app campaigns | mobile ua | subscriptions | troas |
|---|---|---|---|---|
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1 of 1 article in the index
| Article / summary | Type | Published | Read |
|---|---|---|---|
The App Campaigns tROAS Trap: Installs Aren't CustomersInstall volume up, CPI falling, D7 ROAS at 0.18x. Why tCPI buys churners, Google Play only records the first purchase, and the tROAS ladder that fixes it. By Ruslan Galba Read article | Thread | 2 min |
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