€95.6k attributed to email in November 2025.
47.26%Klaviyo-reported email share of store revenue · November 2025
Brand-led welcome emails, signup experiences and product campaigns connect the first visit to the next purchase. Inspect the actual designs alongside BY FAR’s dated Klaviyo record: €95,603.65 attributed to email in November 2025.
The archived Klaviyo dashboard reports €95,603.65 attributed to email from November 1–30, 2025: €44,646.79 campaigns and €50,956.86 flows, or 47.26% of the displayed €202,280.98 store total. These are account-attributed observations, not incremental lift or audited cash.
1–30 November 2025 · EUR · Klaviyo Placed Order attribution
The November result combines automated customer journeys with campaign sends. Flows account for 53.30% of attributed email revenue; campaigns account for the remaining 46.70%.
Denominator: €95,603.65 attributed to email · 1–30 November 2025
Source: Klaviyo November 2025 account summary · BF25-NOVEMBER · Platform attribution; incremental lift was not measured.
Eight complete rows are visible in the November account screenshot. Each row shows attributed revenue, deliveries and revenue per recipient for 1–30 November 2025.
0–30000 · EUR attributed revenue per flow · 1–30 November 2025 · shared zero baseline
The eight rows total €47,666.81. A further €3,290.05 sits outside the complete visible rows, bringing the dashboard’s flow total to €50,956.86. Deliveries are message deliveries, rather than a count of unique buyers.
The captured account covers sign-up, recovery and retention journeys. The selected calendar entries show how product, offer and shipping messages were planned alongside them.
Capture & welcome
The form register shows mobile and desktop popups and an Instagram landing-page embed. The desktop form displays a two-variation A/B configuration. Welcome remains the largest complete flow row in November 2025.
Form snapshot: 18 Nov 2024 · BF24-FORMS
Flow results: Nov 2025 · BF25-NOVEMBER
Intent & recovery
Visible journeys cover site activity, product browsing, cart additions and checkout starts. Native cart events and Triple Pixel events retain separate flow rows in the account.
Flow results: Nov 2025 · BF25-NOVEMBER
After purchase
Birthday and post-purchase flows appear in the November record. A separate 9 October–8 November snapshot also shows a live price-drop flow.
BF25-NOVEMBER · BF25-NOV08
The form register has no visible reporting window. Its submission counters do not establish subscriber growth, and the A/B configuration does not establish a winning variation.
Selected December 2024 plans
The calendar combines product discovery, offers, gifting and shipping deadlines. These selected entries document planning; completed sends and campaign-level results are not supplied.
Source: December newsletter calendar · BF24-CALENDAR · Filename timestamp: 19 December 2024; capture timezone unknown. Separate from November 2025 campaign attribution.
Selected account snapshots retain their own dates and denominators.
The archive records several account checkpoints. Their reporting windows overlap, so the figures cannot be added together or read as a continuous growth series.
| Selected window | Store revenue | Email attribution | Store share | Campaigns | Flows |
|---|---|---|---|---|---|
| 16 Oct–15 Nov 2024BF24-START · 31 days | €105,140.83 | €15,522.71 | 14.76% | €3,119.34 | €12,403.37 |
| 11–25 Nov 2024BF24-TWO-WEEKS · 15 days | €77,436.12 | €22,418.18 | 28.95% | €11,727.44 | €10,690.74 |
| 30 Oct–29 Nov 2024BF24-NOV29 · 31 days | €178,539.10 | €46,431.95 | 26.01% | €20,310.84 | €26,121.11 |
| 16 Nov–16 Dec 2024BF24-DEC17 · 31 days | €261,601.00 | €85,129.17 | 32.54% | €31,607.05 | €53,522.12 |
| 9 Oct–8 Nov 2025BF25-NOV08 · 31 days | €92,645.57 | €40,946.68 | 44.20% | €16,107.73 | €24,838.95 |
| 1–30 Nov 2025BF25-NOVEMBER · 30 days | €202,280.98 | €95,603.65 | 47.26% | €44,646.79 | €50,956.86 |
Klaviyo reports attributed order revenue. The screenshots do not disclose the attribution model, lookback windows, reporting timezone or refund treatment. They do not establish incremental revenue, profit, return on investment or full-year totals.
The 16 November–16 December 2024 summary displays +376% versus a previous period. Comparing its €85,129.17 with the supplied 16 October–15 November snapshot’s €15,522.71 instead calculates +448.42%. Those numbers do not reconcile; a native export with consistent settings would be needed to explain the difference. This case therefore uses the absolute, dated figures.
Comparison sources: BF24-START · BF24-DEC17
Form settings and flow names show the captured account configuration. They do not independently establish who implemented each change. Some 2024 form and welcome names say 10% while descriptions or list labels say 20%; the definitive incentive configuration remains unresolved.
Eight supplied screenshots were directly reviewed. Each record below retains its source ID and SHA-256 fingerprint. Filename timestamps, where present, are capture context; selected reporting dates are shown separately above. Capture and reporting timezones remain unknown.
Download the aggregate source values →
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Desktop and mobile signup designs carry the same fashion imagery and first-order proposition as the welcome work. The archived form screen records capture configuration; the artwork below makes the experience inspectable.
Welcome introduces the collection; reminders, checkout and browse recovery address different points in the journey. The November dashboard keeps the value reported against each visible flow separate.
The Chimera design gives signature hardware its own product story. The retained December calendar separately shows planning for newness, styling, gifting and shipping dates; it is not a send log.
Campaign and flow contribution reconcile to the selected November total. Earlier snapshots remain individually dated so overlapping reporting windows never become a fabricated annual total or growth curve.
Original brand designs, from capture to the next purchase. Scroll through the work, then open any complete design.
BY FAR · email
Fashion photography, a first-order offer and a focused collection grid introduce the brand. Retained design specimen; not matched to a sent variation or attributed result. Opening crop shown; open the complete email to inspect all copy and products.
BY FAR · popup
The retained popup introduces collection access and a first-order offer using the same fashion image as the welcome email. Retained design specimen; not matched to a sent variation or attributed result. Complete signup design shown.
BY FAR · email
Chimera hardware connects the shoe, bag and belt assortment in a product-story campaign. The Figma board carries the date label ‘04.10.25’. Retained design specimen; not matched to a sent variation or attributed result. Opening crop shown; open the complete email to inspect all copy and products.
BY FAR · email
A concise welcome-offer reminder leads into an accessories selection and a clear collection action. Retained design specimen; not matched to a sent variation or attributed result. Opening crop shown; open the complete email to inspect all copy and products.
BY FAR · popup
The retained desktop design places empty email and phone fields beside the fashion image and first-purchase offer. Retained design specimen; not matched to a sent variation or attributed result. Complete signup design shown.
BY FAR · popup
The retained mobile layout stacks the offer, empty signup fields and product photography inside a designed phone mockup. Retained design specimen; not matched to a sent variation or attributed result. Complete signup design shown.
Source: retained Figma design files. Original client offers remain in the artwork. These are design specimens, not automatically matched to a reported test variation.
Connect the signup experience and first-order proposition to the brand.
Give new subscribers, browsing customers and abandoned checkouts different follow-ups.
Coordinate product-led campaigns, seasonal moments and returning-customer messages.
Review the selected period, campaign/flow mix and visible flow records before the next decision.
Review the evidence before the next production decision.
Capture, automated journeys and product campaigns belong to one lifecycle program. This map explains the retained work; it is not an export of current automation, proof that every planned campaign sent, or a causal attribution model.
Eight supplied historical screenshots and retained BY FAR Figma design records, inspected November 7, 2026. The headline uses the dashboard’s explicit November 1–30, 2025 Placed Order window; exact values and source fingerprints are retained with the case.
| Question | Source scope |
|---|---|
Which period? | November 1–30, 2025 headline · selected 2024/2025 snapshots |
What is measured? | The archived Klaviyo dashboard reports €95,603.65 attributed to email from November 1–30, 2025: €44,646.79 campaigns and €50,956.86 flows, or 47.26% of the displayed €202,280.98 store total. These are account-attributed observations, not incremental lift or audited cash. |
What kind of record? | Archived Klaviyo account observation |
What engagement? | Client lifecycle design / archived account observations |
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