Shoelada
Make the next clean—and the next purchase—clear.
14,251 USDKlaviyo-reported campaign + flow conversion value · Jan–Oct 2026 · account display currency
Sneaker-care education, capture and recovery messages make the product easier to understand and return to. Inspect the finished designs alongside the account’s dated Klaviyo reports.
What the record shows.
Klaviyo-attributed conversion value for the selected Placed Order metric, grouped by message send date in the account timezone. Account attribution windows were not available in these API responses. Klaviyo account display currency. Klaviyo does not convert these revenue values; source order currency is not independently verified. Account-level observed reporting includes legacy and current messages. It is not an incremental-revenue or causal-lift claim. Design examples are retained Figma deliveries, not a claim that every screenshot is the exact sent test variation.
- Campaign conversion value
- $7,641Klaviyo attribution · message send-date cohort · account display currency
- Flow conversion value
- $6,611Klaviyo attribution · same reporting period · separate from paid-media figures
- Campaign deliveries
- 1,267,990Delivered messages, not unique people
- Flow deliveries
- 27,680Delivered messages, not unique people
The decisions behind the work.
Specific work products and the question each one addresses.
Campaigns with a product-specific story
Sneaker-care education, capture and recovery messages make the product easier to understand and return to.
Flows for the next customer decision
Welcome, recovery and post-purchase messages address different stages of the customer journey. The selected flow records and designs are shown below.
Reporting that can be inspected
Campaign and flow conversion value remain separate, with monthly source values, account timezone and observed message variants where available.
Email & SMS · Shoelada
Make the next clean—and the next purchase—clear.
Sneaker-care education, capture and recovery messages make the product easier to understand and return to.
- Campaign conversion value
- $7,641January–October 2026 · Klaviyo-attributed · USD display currency
- Flow conversion value
- $6,611January–October 2026 · Klaviyo-attributed · USD display currency
What these figures measure
Klaviyo-attributed conversion value for the selected Placed Order metric, grouped by message send date in the account timezone. Account attribution windows were not available in these API responses.
Klaviyo account display currency. Klaviyo does not convert these revenue values; source order currency is not independently verified.
Account-level observed reporting includes legacy and current messages. It is not an incremental-revenue or causal-lift claim. Design examples are retained Figma deliveries, not a claim that every screenshot is the exact sent test variation.
Campaigns and flows, month by month
Two parts of the lifecycle program, shown separately on one scale. A month-to-month change is an observation, not proof of what caused it.
Scroll sideways to see every period.
0–5275.72001 · USD account-display conversion value. All periods share this scale.
Read the values
| Period | Campaigns | Flows |
|---|---|---|
| Jan | $0 | $0 |
| Feb | $0 | $0 |
| Mar | $0 | $0 |
| Apr | $0 | $0 |
| May | $0 | $0 |
| Jun | $61 | $0 |
| Jul | $0 | $0 |
| Aug | $2,162 | $993 |
| Sep | $443 | $342 |
| Oct | $4,975 | $5,276 |
Source: Klaviyo Reporting API revision 2026-10-15 · January–October 2026 · Read 2026-11-06 · US/Eastern · message send dates
Where flow value was recorded
Highest reported flow conversion values in this account and window. Existing and current messages are included.
0–3815.65001 · USD account-display conversion value
Source: Klaviyo Reporting API revision 2026-10-15 · January–October 2026 · Read 2026-11-06 · US/Eastern · message send dates
Observed message variants
These rows share the same campaign and message identity in Klaviyo. Delivery counts and outcomes are shown side by side; the retained reports do not establish allocation, a predefined decision rule, or a statistically confirmed winner.
| Variant | Deliveries | Attributed conversions | Conversion value | Click rate |
|---|---|---|---|---|
| [T] - Campaign #8 - Flash Sale - 10.10.2026 - 10AM | 85,928 | 6 | $304 | 0.42% |
| [T] - Campaign #8 - Flash Sale - 10.10.2026 - 4PM | 85,920 | 3 | $146 | 0.40% |
| Variant | Deliveries | Attributed conversions | Conversion value | Click rate |
|---|---|---|---|---|
| [T] - Campaign #1 - Autumn — Six things before they dry - 25.09.2026 - 10AM | 85,764 | 3 | $128 | 0.14% |
| [T] - Campaign #1 - Autumn — Six things before they dry - 25.09.2026 - 4PM | 85,879 | 5 | $242 | 0.16% |
Source: Klaviyo Reporting API revision 2026-10-15 · January–October 2026 · Read 2026-11-06 · US/Eastern · message send dates
A real configured email path
Welcome Flow · live · trigger: Added to List
- Welcome Flow - Email #1
2 design variations · unique-opens selection metric · experiment live
- Wait 1 day
Delay retained from the actual flow configuration.
- Welcome Flow - Email #2
2 design variations · unique-opens selection metric · experiment live
- Wait 1 day
Delay retained from the actual flow configuration.
- Welcome Flow - Email #3
2 design variations · unique-opens selection metric · experiment live
- Wait 3 days
Delay retained from the actual flow configuration.
- Welcome Flow - Email #4
2 design variations · unique-opens selection metric · experiment live
- Wait 3 days
Delay retained from the actual flow configuration.
- Welcome Flow - Email #5
2 design variations · unique-opens selection metric · experiment live
Actual configured action order and delays, read November 6, 2026. This is a selected email path, not a combined email/SMS diagram or proof of incremental revenue.
Shoelada lifecycle designs
Original brand designs, from capture to the next purchase. Scroll through the work, then open any complete design.
Shoelada · email
Foam cleaner campaign
Product education for the foam cleaner and conditioner, from the actual design delivery.
Shoelada · popup
Sign-up popup
A branded capture design introducing the Shoelada welcome journey.
Shoelada · email
Updated welcome email
The updated welcome email retained in Shoelada’s delivery file.
Shoelada · email
Welcome follow-up
A follow-up email from the same welcome-flow delivery.
Source: exported Figma delivery files. These are design specimens; they are not automatically matched to a reported test variation.
How the pieces connect.
- Customer stage
Identify the product, intent and customer decision the message should serve.
- Design and delivery
Carry the brand through campaigns, flows and capture experiences.
- Observe and refine
Inspect the actual reporting period, message variants and next useful test.
Review the evidence before the next production decision.
Campaigns and lifecycle flows serve different decisions. Read their reported values and designs together while keeping attribution, delivery volume and actual incremental effect distinct.
Read the result with its context.
Klaviyo Reporting API revision 2026-10-15; authenticated read on November 6, 2026. Selected Placed Order metric integration: shopify. Exact message source rows and selected Figma deliveries were retained privately.
| Question | Source scope |
|---|---|
Which period? | January–October 2026 |
What is measured? | Klaviyo-attributed conversion value for the selected Placed Order metric, grouped by message send date in the account timezone. Account attribution windows were not available in these API responses. Klaviyo account display currency. Klaviyo does not convert these revenue values; source order currency is not independently verified. Account-level observed reporting includes legacy and current messages. It is not an incremental-revenue or causal-lift claim. Design examples are retained Figma deliveries, not a claim that every screenshot is the exact sent test variation. |
What kind of record? | Klaviyo account observation |
What engagement? | Client lifecycle work / account observations |
Source notes and measurement limits
- Account-level observed reporting includes legacy and current messages. It is not an incremental-revenue or causal-lift claim. Design examples are retained Figma deliveries, not a claim that every screenshot is the exact sent test variation.
- Klaviyo account display currency. Klaviyo does not convert these revenue values; source order currency is not independently verified.
- Klaviyo-attributed conversion value for the selected Placed Order metric, grouped by message send date in the account timezone. Account attribution windows were not available in these API responses.
- The API does not establish the complete Tegra management period or exclusive authorship of every historical message. Displayed designs are not automatically the exact sent test variations.
- Email/SMS attribution may overlap with Google, Meta and store reports. These values must not be added to other channel revenue or described as audited profit.
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