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Lymphora

From one campaign a quarter to nine a month in Finland.

€0 → €10,432Finland campaign revenue · one send in the 90 days before, then March 2026

Lymphora sells lymphatic-drainage brushes and a face device through a separate store in Denmark and in Finland, and had barely used campaigns. In the 90 days before we started, the Finnish store sent one campaign to 64 people and it earned nothing. In March 2026 nine campaigns earned €10,432, and email’s share of store revenue rose in both markets.

See the results How we did it

€0 → €10,432Lymphora

Talk about an account like this

The brief.

Lymphora’s two Klaviyo accounts had been open since December 2025 and campaigns had barely started. Finland had sent one in 90 days, to 64 people.

Our approach.

We started a campaign calendar in each language, moved sends to engaged subscribers and rebuilt the abandonment flows.

The results.

Klaviyo campaign reporting for each market’s own account, in that market’s currency, with store revenue from Shopify for the share. Welcome and other flow revenue is left out of the headline figures because much of it is credited through discount codes.

Finland campaign revenue: €10,432March 2026 · nine campaigns
Campaign recipients, Finland: 194,561March 2026 · nine campaigns
Campaigns sent, Finland: 9March 2026 · one in the 90 days before the engagement

A closer look at the work.

Finland’s campaign revenue went from nothing to €10,432 in March 2026. Email’s share of store revenue rose from 16.5% to 22.0% in Denmark and from 18.0% to 25.7% in Finland between February and March, and unsubscribe rates fell in both.

Reported outcomeNovember 2025–April 2026

Finland: campaigns before and after the calendar started

Campaigns sent, recipients and campaign revenue in the Finnish account.

Finland: campaigns before and after the calendar started · November 2025–April 2026
Period	Campaigns	Recipients	Campaign revenue
90 days before the engagement	1	64	€0
February 2026	7	94,879	€5,338
March 2026	9	194,561	€10,432
April 2026	8	165,987	€5,105

Source: Account audit, February 2026, and monthly reports for March and April 2026

April fell back after Easter. March reached about twice as many recipients as February.

Reported outcomeFebruary–April 2026

Denmark: campaigns by month

Campaign sends, reach, revenue and click rate for the Danish store.

Denmark: campaigns by month · February–April 2026
Month	Campaigns	Recipients	Campaign revenue	Click rate
February 2026	10	100,581	35,170 DKK	0.83%
March 2026	9	126,728	46,260 DKK	1.19%
April 2026	8	106,916	29,679 DKK	1.12%

Source: Monthly reports for the Danish account, March and April 2026

February includes three sends from before our calendar began on February 6. April fell back after Easter.

Reported outcomeFebruary–April 2026

Email’s share of store revenue

Email revenue as a share of each store’s total revenue.

Email’s share of store revenue · February–April 2026
Market	February	March	April
Denmark	16.5%	22.0%	18.3%
Finland	18.0%	25.7%	23.3%

Source: April 2026 account analysis

Klaviyo attribution against Shopify store revenue. April held above February in both markets through a slower month for the stores.

Reported outcomeFebruary–April 2026

Unsubscribe rates fell every month

Campaign unsubscribe rate after sends moved to engaged subscribers.

Unsubscribe rates fell every month · February–April 2026
Market	February	March	April
Denmark	1.54%	1.21%	1.10%
Finland · 94,879 / 194,561 / 165,987 recipients	1.31%	0.84%	0.69%

Source: Monthly reports for March and April 2026

Monthly campaign totals. Denmark’s recipient counts are in the monthly reports and are not restated here.

Reported outcomeFebruary–April 2026

Abandoned checkout, month by month

The flow was cut from four emails to three in mid-February. Revenue and orders for the months around it.

Abandoned checkout, month by month · February–April 2026
Market	February	March	April
Denmark	8,892 DKK	28,119 DKK · 104 orders from 3,179 recipients	16,747 DKK · 65 orders from 1,911 recipients
Finland	€1,427 · 49 orders	€5,200 · 169 orders from 4,467 recipients	€2,290 · 72 orders from 1,914 recipients

Source: March and April 2026 monthly reports

March also had more people starting a checkout, and April fell back with the stores. In Denmark the share of recipients who ordered held at 3.3% in March and 3.4% in April.

Reported outcomeFebruary–April 2026

The campaigns that did best

Four single sends by revenue, and the one that was read most.

The campaigns that did best · February–April 2026
Campaign	Result	Recipients
Easter sale · Denmark · March 27	7,538 DKK · 26 orders	11,621
Spring flash sale · Denmark · March 6	6,940 DKK · 25 orders	16,787
Easter sale · Finland · March 27	€1,744 · 57 orders	19,617
Face Day basics · Finland · March 20	€1,508 · 44 orders · 2.24% clicked	26,087
The lymphatic system, explained · Denmark · February 10	61.4% opened · 2.19% clicked	8,147

Source: Monthly reports and campaign analytics for both accounts

Single sends. Sales earned the most and the education emails were read the most. Open rates are inflated by mail privacy features.

What we did.

The main pieces of work on this account.

A campaign calendar where there was none
Regular campaigns in Danish and Finnish, from product education to a device launch, each written for its market.
Sending to people who read
Campaigns moved to engaged subscribers only, and unsubscribe rates fell month after month in both markets.
Abandonment flows rebuilt
The abandoned-checkout flow was rebuilt, and browse abandonment got a branch for each product. The new browse flow earned 9,912 DKK from 2,161 recipients in its launch month.
After the order: care emails and delivery updates
A post-purchase series that teaches the routine and introduces the second product, plus six delivery-status emails, written and designed in Danish and Finnish.
A second signup offer
A surprise-offer popup with its own welcome emails went live in April 2026 beside the standard 10% version. In its first month it reached 1,069 new subscribers in Denmark and 1,584 in Finland.
A monthly report per market
Each market’s campaigns, flows and email share of store revenue, reported side by side.

Lymphora lifecycle designs

Original brand designs, from capture to the next purchase. Scroll through the work, then open any complete design.

Lymphora email design: Easter sale — Lymphora · email
Easter sale
The Easter sale email from March 27, 2026. In Denmark it brought in 7,538 DKK from 26 orders.
Read the complete design
Open full-size artwork →

Lymphora email design: Your morning routine is missing a step — Lymphora · email
Your morning routine is missing a step
The Face Day email from April 13, 2026. In Denmark 2.35% of 13,744 recipients clicked.
Read the complete design
Open full-size artwork →

Lymphora email design: Myth or truth? — Lymphora · email
Myth or truth?
An education email from April 6, 2026 that answers five common beliefs about dry brushing.
Read the complete design
Open full-size artwork →

Lymphora email design: What five minutes really does — Lymphora · email
What five minutes really does
A minute-by-minute explainer from April 24, 2026, sent with no discount.
Read the complete design
Open full-size artwork →

Lymphora email design: Body brush launch — Lymphora · email
Body brush launch
The launch email for the body brush, in Danish, from February 2026.
Read the complete design
Open full-size artwork →

Lymphora email design: The lymphatic system, explained — Lymphora · email
The lymphatic system, explained
An education email on what the lymphatic system does. In Denmark 61.4% of 8,147 recipients opened it and 2.19% clicked.
Read the complete design
Open full-size artwork →

Lymphora email design: One brush is good, two is a routine — Lymphora · email
One brush is good, two is a routine
A bundle email that pairs the face brush with the body brush.
Read the complete design
Open full-size artwork →

Lymphora email design: Why your skincare is not working yet — Lymphora · email
Why your skincare is not working yet
A problem-led email on preparing the skin before the products go on.
Read the complete design
Open full-size artwork →

Lymphora email design: Spring flash sale — Lymphora · email
Spring flash sale
A weekend sale email. In Denmark it brought in 6,940 DKK from 25 orders.
Read the complete design
Open full-size artwork →

Lymphora signup form design: Surprise-offer signup form — Lymphora · popup
Surprise-offer signup form
The first step of the surprise-offer popup, in its Norwegian version.
Read the complete design
Open full-size artwork →

Source: the original Figma design files. Offers shown are the client’s own from the time. These are design examples and may differ from the exact version sent.

How the work fits together.

Lymphora · how the work runs

Audit each market
Read each Klaviyo account on its own: what sends, to whom, and what it earns.
Start the calendar
Plan campaigns in each language around education and launches.
Tighten the audience
Send to engaged subscribers and watch unsubscribes and bounces.
Rebuild the flows
Rework checkout and browse abandonment around the products people looked at.

Review the results before the next round of work.

A list that never hears from you earns nothing. A steady calendar, sent to people who read, is the first thing to build.

How this was measured.

Account audits dated February 2026 and the March and April 2026 monthly reports, read November 11, 2026.

Measurement and evidence
Question	Source scope
Which period?	February–April 2026
What is measured?	Klaviyo campaign reporting for each market’s own account, in that market’s currency, with store revenue from Shopify for the share. Welcome and other flow revenue is left out of the headline figures because much of it is credited through discount codes.
What kind of record?	Klaviyo account report
What engagement?	Past email client

Sources and limits

April revenue fell back in both markets after Easter, so March is the high point of a three-month record.
Finland sent to about twice as many recipients in March as in February. Part of the rise is volume.
Flow revenue is left out of the headline figures because much of it is credited through discount codes.
The engagement ran from February to May 2026, and the reports end in April.

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