The brief.
Scent Bomb sold on its own site with no email or SMS program at all: no tracking, no list and no flows.
Our approach.
We set up both platforms, launched the signup form and the flows in the first weeks, then added a monthly campaign calendar as the list grew.
A closer look at the work.
Email and SMS revenue went from $1,233 in March 2022 to a peak of $4,312 in September, and $25,555 across nine months. SMS brought in $9,121 of that, about 36%.
Reported outcomeMarch–November 2022
Email and SMS revenue, month by month from launch
Attributed revenue for each of the first nine months, for email alone and for both channels.
Email and SMS revenue, month by month from launch · March–November 2022| Month | Email | Email and SMS together |
|---|
March 2022 · launch | $753 | $1,233 |
|---|
April | $747 | $1,662 |
|---|
May | $1,327 | $2,316 |
|---|
June | $2,217 | $3,550 |
|---|
July | $1,768 | $2,764 |
|---|
August | $1,945 | $2,888 |
|---|
September | $2,673 | $4,312 |
|---|
October | $2,508 | $3,841 |
|---|
November | $2,495 | $2,989 |
|---|
Nine months | $16,433 | $25,555 |
|---|
Source: Monthly performance record for the account
Email recipients rose from 7,760 in April to 35,060 in November, and the record does not split campaigns from flows.
Reported outcomeMarch–November 2022
How far each channel reached
People reached a month by email and by SMS, near the start and at the end of the record.
How far each channel reached · March–November 2022| Measure | At the start | Later in the year |
|---|
Email recipients a month | 7,760 · April 2022 | 35,060 · November 2022 |
|---|
SMS subscribers reached a month | 139 · March 2022 | 2,423 · October 2022 |
|---|
SMS revenue a month | $479.84 · March 2022 | $1,638.64 · September 2022, the best month · 1,911 reached |
|---|
Source: Monthly performance record and popup test log
Monthly reach, not list size: the record does not state how large the list was.
