Path 1 · DIY
Install the system yourself
Fix your feed, kill PMax branded-search cannibalization, and instrument profit-per-SKU using our playbooks. For Shopify and DTC operators who like systems and have time to implement them.
You're an Amazon PPC expert — 15% ACoS, TACOS at 8%, 2,300+ reviews. But Google Ads is a completely different game. Your Shopify conversion rate is 0.8% vs 12% on Amazon because customers trust Amazon's checkout, not your unknown store. CPCs are higher and conversion rates are 8x lower. You don't need another Amazon guru telling you to 'just run Shopping ads.' You need a system built for the Amazon-to-D2C transition.
Pick how you want to scale your e-commerce ad ops
Fix your feed, kill PMax branded-search cannibalization, and instrument profit-per-SKU using our playbooks. For Shopify and DTC operators who like systems and have time to implement them.
2.0-4.0%
With optimized landing pages and trust signals
1.5-3x higher on Google
Offset by owning the customer data and email list
15-25% of total
Enough to buffer against Amazon fee increases
3-8% annually
Each increase makes D2C diversification more urgent
On Amazon, 12% of visitors buy. On your Shopify store, 0.8%. The product is the same. The price is the same. The difference is trust — customers trust Amazon's checkout, reviews, and return policy. Your Shopify store doesn't have that built-in trust layer yet.
You know ACoS, ASIN targeting, Sponsored Products and Brands inside out. But Google Ads uses different metrics, different campaign types, and different optimization signals. Broad match doesn't mean what you think it means. Quality Score doesn't exist on Amazon.
You have UPCs for every product. But Merchant Center keeps flagging 'missing GTIN' errors because the feed format doesn't match what Google expects. Simple fix once you know it — maddening if you don't.
On Amazon, the product listing IS the landing page. On Shopify, sending Google Ads traffic to a product page with no reviews, no trust badges, and no comparison shopping gives you that 0.8% conversion rate. D2C needs a different post-click experience.
“On Amazon I get a 12% conversion rate. On my Shopify store it's 0.8%. How do people make Google Shopping work with these conversion rates?”Reddit r/FulfillmentByAmazon
“I'm used to ACoS and TACOS. What's the equivalent metric in Google Ads?”Reddit r/PPC
“Spent $600 on Google Ads for my Shopify store. 47 clicks. Zero sales. On Amazon, those 47 clicks would have been 5-6 orders. What am I doing wrong?”Reddit r/ecommerce
These are representative outcome patterns we've seen from operators implementing these systems. Details are anonymized; numbers are realistic for the vertical.
Operator profile
Starting point
Shopify Conversion Rate: 0.8% (no trust signals, raw product pages). Google Ads Proficiency: 3/10 (Amazon PPC expert, Google novice).
What changed
Separated Amazon-brand defense campaigns from DTC store campaigns, installed ecommerce conversion tracking on Shopify, and added trust-focused landing pages.
Outcome
Each product builds on the previous one. Start where you are, progress at your own pace.
Every system on this page is what we install for our own clients. If you'd rather have us run it with you — or for you — these are the paths.
Every Amazon fee increase proves why D2C matters. Your PPC skills transfer — you just need the translation layer. Start with the Diagnostic to map your Amazon expertise to Google Ads and fix the gaps that are holding your Shopify store back.
Or book a free 15-min audit if you're not sure which path fits.
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hello@tegra.co60-min strategy session — feed audit, PMax structure, incrementality testing, and bid architecture. Best when you're stuck at a ROAS ceiling or scaling past $25K/mo.
Full-funnel execution across Meta + Google + email — feed ops, PMax campaigns, creative production, and pre-sale pages. For brands at $25K+/mo who want execution off their plate.
Shopify Conversion Rate → 2.5-4% with optimized landing pages and social proof. Google Ads Proficiency → 7/10 with systematic translation of Amazon skills.
Operator profile
Starting point
Merchant Center blocked Shopify listings over GTIN mismatches with UPCs, brand-defense gap let competitors bid on the brand name, and zero first-party data existed outside Amazon.
What changed
Fixed GTIN mapping via a feed audit, launched a brand-defense Search campaign, and rebuilt product pages with Amazon-style review syndication.
Outcome
Shopify conversion rate rose from 0.9% to 3.1%, brand defense recaptured 18% of lost search clicks, and D2C share of revenue grew from 4% to 14% in one quarter.
Operator profile
Starting point
Amazon PPC expert struggling to translate ACoS to ROAS; had one broad Shopping campaign with missing attributes producing a 0.7x ROAS.
What changed
Rebuilt the feed using Amazon-catalog attributes (size, breed, life stage), set up enhanced conversions with margin-weighted values, and launched non-brand Search aligned to ACoS-equivalent targets.
Outcome
Google ROAS reached 2.8x on Shopify, the seller gained confidence to scale Google spend to $2.5K/mo, and diversification reduced Amazon dependence from 96% to 88% of revenue.
AI-powered image and video creative briefs that introduce your brand to cold traffic. On Amazon, the listing does the job. On Google, the creative does the persuasion — and your current Amazon product photos aren't built for that.
We analyzed 500+ product feeds. 73% had near-identical titles across products. Google notices — and it's costing you impressions, clicks, and money.
Ruslan GalbaAlready running $50K+/mo in ad spend? See Premium Advisory