Brand A runs at 3.5x ROAS. Brand C is at 0.7x. You don't know if Brand C's problem is the product, the ads, the landing page, or the tracking. Each brand manager learned Google Ads from YouTube and makes completely different decisions. You need a unified operating system across all 5 brands — without micromanaging each one.
0x blended
Top quartile aggregators with standardized ops
0 weeks
With standardized campaign templates and SOPs
+0% ROAS
By shifting spend from underperformers to proven brands
0
Without standardization, most top out at 3-4
Is it the product? The ads? The landing pages? The tracking? Each brand manager set up Google Ads differently, so you can't even compare apples to apples. You need a standardized framework before you can diagnose anything.
Five brand managers, five different approaches. One uses Smart campaigns. Another set up PMax but never optimized the feed. A third runs Search campaigns with 200+ keywords and no negatives. There's no shared playbook, no QA process, no standard of quality.
You can optimize Amazon campaigns in your sleep. Sponsored Products, Sponsored Brands, ACoS targets — you know the levers. Google Ads has 10x more complexity and you've delegated it without providing a framework. That delegation gap is costing you real money.
The quarterly board meeting is approaching. They want portfolio-wide ROAS, blended CAC, and channel-level efficiency across all 5 brands. You have 5 separate Google Ads dashboards, 5 different tracking setups, and no unified view. Explaining why Brand C is dragging down the portfolio average is a conversation you're dreading.
“I run 5 e-commerce brands and managing Google Ads across all of them is a nightmare.”r/ecommerce
“How do aggregators handle paid acquisition at portfolio level?”r/FulfillmentByAmazon
“When one brand is at 3.5x ROAS and another is at 0.7x, where do you even start diagnosing?”r/PPC
You wouldn't run 5 brands with 5 different inventory systems or 5 different P&L formats. But that's exactly what you're doing with Google Ads. The fix isn't hiring an agency for each brand or learning Google Ads yourself. It's implementing one operating system that your brand managers follow — the same way you standardized everything else when you acquired these businesses.
Portfolio ROAS Visibility
Brand Onboarding (New Acquisition)
Team Consistency
Investor Reporting
Each product builds on the previous one. Start where you are, progress at your own pace.
Run the same diagnostic across all 5 brands in one day. Identify which brands have tracking issues, structural problems, or budget allocation mistakes.
Standardized tracking and attribution across all brands. Portfolio-level ROAS dashboard. Know exactly where to allocate your next dollar of ad spend.
The same feed optimization and PMax architecture applied to every brand. Your brand managers follow one system instead of five improvised approaches.
Standardized campaign architecture, brand manager playbooks, cross-brand QA, and portfolio reporting. Acquire new brands and onboard them in days, not months.
Automate campaign builds, audits, and reporting across your portfolio. For aggregators managing 5+ brands who need to move faster with the same team.
Tactics, case studies, and strategies for e-commerce aggregators advertisers. No spam.
Standardize Google Ads across your portfolio the same way you standardized operations. A unified measurement layer, shared campaign architecture, team playbooks, and portfolio-level reporting that gives your investors the numbers they need — and gives you the visibility to allocate every dollar where it performs best.