Path 1 · DIY
Install the system yourself
Fix your feed, kill PMax branded-search cannibalization, and instrument profit-per-SKU using our playbooks. For Shopify and DTC operators who like systems and have time to implement them.
Brand A runs at 3.5x ROAS. Brand C is at 0.7x. You've spent 2 hours staring at their accounts and you still can't tell if it's the product, the ads, the landing page, or the tracking setup. Each brand manager learned Google Ads from a different YouTube tutorial and makes independent decisions without a shared playbook. Your quarterly investor deck needs portfolio-wide ROAS, blended CAC, and channel efficiency — and right now you have five separate spreadsheets and zero confidence in any of them.
Pick how you want to scale your e-commerce ad ops
Fix your feed, kill PMax branded-search cannibalization, and instrument profit-per-SKU using our playbooks. For Shopify and DTC operators who like systems and have time to implement them.
2.5–4x blended
Top quartile aggregators with standardized ops
2–4 weeks
With standardized campaign templates and SOPs
+20–35% ROAS
By shifting spend from underperformers to proven brands
5–8
Without standardization, most top out at 3-4
Is it the product? The ads? The landing pages? The tracking? Each brand manager set up Google Ads differently, so you can't even compare apples to apples. You need a standardized framework before you can diagnose anything.
Five brand managers, five different approaches. One uses Smart campaigns. Another set up PMax but never optimized the feed. A third runs Search campaigns with 200+ keywords and no negatives. There's no shared playbook, no QA process, no standard of quality.
You can optimize Amazon campaigns in your sleep. Sponsored Products, Sponsored Brands, ACoS targets — you know the levers. Google Ads has 10x more complexity and you've delegated it without providing a framework. That delegation gap is costing you real money.
The quarterly board meeting is approaching. They want portfolio-wide ROAS, blended CAC, and channel-level efficiency across all 5 brands. You have 5 separate Google Ads dashboards, 5 different tracking setups, and no unified view. Explaining why Brand C is dragging down the portfolio average is a conversation you're dreading.
“I run 5 e-commerce brands and managing Google Ads across all of them is a nightmare.”r/ecommerce
“How do aggregators handle paid acquisition at portfolio level?”r/FulfillmentByAmazon
“When one brand is at 3.5x ROAS and another is at 0.7x, where do you even start diagnosing?”r/PPC
These are representative outcome patterns we've seen from operators implementing these systems. Details are anonymized; numbers are realistic for the vertical.
Operator profile
Starting point
Portfolio ROAS Visibility: 5 separate dashboards, incomparable data. Brand Onboarding (New Acquisition): 2-3 months to get Google Ads running properly.
What changed
Standardized measurement across all 5 brands, introduced AI-agentic automation for feed ops, and surfaced cross-brand cannibalization that reclaimed 22% of wasted spend.
Outcome
Each product builds on the previous one. Start where you are, progress at your own pace.
A cloneable landing page architecture that rolls out to each new acquisition in days. Every brand gets the same conversion-focused framework — and your board gets consistent CRO metrics across the portfolio.
Every system on this page is what we install for our own clients. If you'd rather have us run it with you — or for you — these are the paths.
Standardize Google Ads across your portfolio the same way you standardized operations: one architecture, one measurement layer, one playbook your team follows. Three ways in — buy the system and deploy it yourself, book a strategy session to build the blueprint together, or let us run the full portfolio buildout for you.
Or book a free 15-min audit if you're not sure which path fits.
© 2026 Tegra
hello@tegra.co60-min strategy session — feed audit, PMax structure, incrementality testing, and bid architecture. Best when you're stuck at a ROAS ceiling or scaling past $25K/mo.
Full-funnel execution across Meta + Google + email — feed ops, PMax campaigns, creative production, and pre-sale pages. For brands at $25K+/mo who want execution off their plate.
Portfolio ROAS Visibility → Unified portfolio view — allocate budget to highest-performing brands. Brand Onboarding (New Acquisition) → Standard playbook deployed in days.
Operator profile
Starting point
Newly acquired brand's account had broken GA4 conversions, PMax consuming 70% of spend at 1.4x ROAS, no shared feed hygiene across the three brands.
What changed
Applied the AI Agentic System's feed playbook to all three brands in parallel, rebuilt measurement across the portfolio with unified attribution, and instituted a 30-day standard brand-onboarding checklist.
Outcome
New brand's blended ROAS moved from 1.4x to 3.2x within 60 days, portfolio ROAS lifted from 2.1x to 3.0x, next acquisition onboarded in 12 days vs. prior ~75 days.
Operator profile
Starting point
Every brand manager running their own playbook, QA was ad-hoc, quarterly investor reports taking 3 people ~2 weeks to assemble.
What changed
Deployed the AI Agentic System across 7 of 9 brands for autonomous budget + bid management, standardized feed + PMax architecture, and built a unified portfolio dashboard layer.
Outcome
Blended portfolio ROAS rose from 2.4x to 3.6x, investor report time cut from 2 weeks to 1 afternoon, team managed 9 brands with the same headcount that previously strained at 6.
Build a repeatable creative briefing process that any brand manager can follow. Stop rebuilding your visual identity for every acquisition — one creative framework, every brand.
We analyzed 500+ product feeds. 73% had near-identical titles across products. Google notices — and it's costing you impressions, clicks, and money.
Ruslan GalbaAlready running $50K+/mo in ad spend? See Premium Advisory