The patterns we see in your work.
You have one campaign with 40 keywords - half are broad match
You set up campaigns from a YouTube tutorial. Broad 'HVAC' sits next to tight 'AC repair Katy TX' and the budget bleeds to the one Google favors. You're paying for clicks that never become service calls.
No call tracking - you count calls manually on your phone
About 80 clicks/month, maybe 3-5 calls, but you can't tell which came from Google Ads vs the yard sign vs Nextdoor. Your landing page is still the homepage your nephew built.
Storm-chasing competitors flood the market and inflate your CPCs 40-60%
When hail hits, out-of-state crews activate broad-match campaigns and your CPCs double overnight. Without a storm-response playbook, you either overbid in desperation or sit out while a competitor takes the surge.
Insurance-claim roofing leads mix in with cash-pay replacement leads
Insurance-claim and cash-pay replacement jobs have different funnels, timelines, and ticket sizes ($8K vs $15K+). Treating them in one campaign means the algorithm can't learn which lead type is actually profitable.
The numbers in your market.
What operators are actually saying.
“Running Google Ads for my HVAC company for 8 months. Got calls but honestly have no idea if any of them came from the ads or just word of mouth. No tracking setup.”
“I pay $1,400 a month to Google and my wife still answers the phone asking 'how did you hear about us?' because that's literally the only way we know.”
“How do you quickly scale up Google Ads after a major hail event?”
What changes when we run it together.
A solo HVAC contractor spending $1,200/mo on Google Ads
3-5 calls per week with no verified source and an estimated $200+ cost per lead.
Installed CallRail with dynamic number insertion, set up offline conversion imports for booked jobs, and rebuilt campaigns around seasonal emergency vs maintenance intent.
Calls from Google Ads rose to 8-10 per week. Cost per lead dropped to $60-90, now tracked in CallRail.
A 2-truck HVAC operator in the Sunbelt running $3K/mo mostly on broad-match keywords
Broad-match 'HVAC' and 'air conditioning' eating 55% of budget on tire-kicker clicks, no negative keyword list, all traffic landing on a homepage with a contact form at the bottom.
Deployed the AI Agentic System with phrase/exact pivots per intent (emergency, maintenance, replace), built a 400-negative keyword library, and replaced the homepage with a click-to-call service landing page.
Booked-call rate per $100 spend doubled, same-day dispatch calls up 60%, and after-hours emergency CPL settled at $78 during peak season.
A storm-chaser roofing company ($4M revenue) in Tornado Alley spending $14K/mo
Marketing manager rebuilding storm campaigns manually after each event, losing 3-5 days of peak demand, with PMax cannibalizing branded searches at 40% CPL inflation.
Deployed pre-built storm templates with geo-targeted hail-event triggers via the AI Agentic System, separated branded from non-branded, and installed offline imports for signed replacement jobs.
Storm campaigns go live within 4 hours of a hail event. Signed-job CPA dropped to $410 during peak storms and branded search spend fell 60% without losing volume.
Pick the path that fits your team.
The recommended product sequence.
Each step builds on the previous. Start where you are, progress at your pace.
Automate Seasonal and Storm-Response Campaigns
Flagship - $4,997Emergency-vs-maintenance campaign splits, seasonal bid pacing, and storm-template activation, with offline conversions tied to booked jobs - run by AI agents for HVAC and roofing operators riding 3-5× seasonal swings.
Dedicated Pages per Service and Season
Growth - $997Replace your homepage with click-to-call landing pages per service type: AC repair, furnace replacement, storm-damage intake, roof inspection. Trust signals, same-day booking forms, and after-hours capture built in.
Is this for you?
- ✓You run an HVAC, roofing, or similar home-services contracting business with emergency + seasonal demand
- ✓You're spending $500+/month on Google Ads with no tracking
- ✓You set up campaigns yourself from YouTube and know something's wrong
- ✓You need to separate emergency/replacement intent from routine service leads
- ✓You want storm-response campaigns that activate in hours, not days
- ✕You're a single-trade specialist with no emergency or storm-driven demand (e.g., landscaping, painting, irrigation) - bid pacing, seasonal multipliers, and storm-response templates are the core of this system and won't apply to steady-demand trades
- ✕You haven't started your home services business yet (no budget to optimize)
- ✕You want someone to run and manage your ads - our consulting page covers that
- ✕You're not willing to install call tracking (it's non-negotiable here)