Solo HVAC Contractor · $1,200/mo ad spend

You Set Up Google Ads From a YouTube Tutorial. Now You're Paying $200+ Per Lead and Can't Tell Which Calls Came From Ads.

You're on job sites from 7am to 5pm. 'Marketing' means spending 20 minutes staring at Google Ads on your phone, getting confused, and closing it. You know you're wasting money but you don't know how to fix it — and you don't have 10 hours a week to figure it out.

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Built from real operator audits

Instant access

Lifetime updates included

Summer peak drives 3-5× baseline demand — build systems before May

Three paths to scale

Pick how you want to work with us

Pick how you want to fix lead flow

Path 1 · DIY

Install the system yourself

Wire call tracking, build intent-based search campaigns, and stop wasting budget on Smart Campaigns. For service-business owners with 2-3 hrs/week for marketing.

Get the AI Agentic System

Industry benchmarks

The numbers in your market

$8-15

Average CPC (HVAC)

Emergency keywords command premium pricing

$60-120

Cost per lead (HVAC)

With proper call tracking and geo targeting

25-35%

Close rate (phone leads)

For service-area targeted search campaigns

2-3x

Seasonal swing

Summer peaks require budget pacing strategies

The problem

Sound familiar?

You have one campaign with 40 keywords — half are broad match

You set up Google Ads following a YouTube tutorial. Keywords like 'HVAC' (too broad) sit next to 'AC repair Katy TX' (good). You're paying for clicks that will never turn into service calls.

No call tracking — you count calls manually on your phone

You get about 80 clicks/month and estimate 3-5 calls, but you aren't sure which came from Google Ads, your yard sign, or Nextdoor. Your landing page is your homepage that your nephew built.

Your CPL is probably $200+ but you don't actually know

At $8-12 per click and no conversion tracking, your cost per lead could be $200, $400, or infinite. You have no way to measure it because nothing is connected.

Slow season means no calls and pure cash flow panic

Summer is feast, winter is famine. You don't have seasonal campaign strategies or budget pacing — when calls drop, you just stare at the dashboard hoping something changes.

From the community

Real voices, real frustration

“Running Google Ads for my HVAC company for 8 months. Got calls but honestly have no idea if any of them came from the ads or just word of mouth. No tracking setup.”

Reddit r/hvacadvice

“I pay $1,400 a month to Google and my wife still answers the phone asking 'how did you hear about us?' because that's literally the only way we know.”

Reddit r/smallbusiness

“Summer my phone won't stop. December through February I'm staring at the dashboard wondering if I should pause everything or keep going. Never figured out the budget pacing thing.”

Reddit r/hvacadvice

Archetype outcomes

What operators in this situation typically achieve

These are representative outcome patterns we've seen from operators implementing these systems. Details are anonymized; numbers are realistic for the vertical.

Operator profile

A solo HVAC contractor spending $1,200/mo on Google Ads

Starting point
Calls per week: 3-5 (can't verify source). Cost per lead: $200+ (estimated).
What changed
Installed call tracking with dynamic number insertion, set up offline conversion imports for booked jobs, and structured campaigns around seasonal emergency vs maintenance intent.
Outcome
Calls per week → 8-10 tracked from Google Ads. Cost per lead → $60-90 (tracked with CallRail).

Your path forward

The recommended product sequence

Each product builds on the previous one. Start where you are, progress at your own pace.

1

Convert Clicks Into Booked Estimates

Growth

Replace your nephew's homepage with dedicated landing pages for each service. Click-to-call, trust signals, and same-day appointment booking.

$997onceView details →

2

AI Agentic System — Flagship

Flagship

Built for your work

AI agents for your niche

Landing Page Builder

From product URL to production-ready presell pages — discover angles, write conversion copy, and build downloadable HTML pages in one conversation.

Open agent →

Google Ads Agent

Your unified Google Ads strategist — Search, PMax, Shopping feeds, competitor research, and audits in one chat. Editor-ready CSVs and scored diagnostics.

Open agent →

From the blog

Articles for your situation

Jan 20·13 min read

google adsmeasurement

The YouTube Attribution Problem (And How to Actually Measure Top-Funnel Impact)

Your YouTube campaigns aren't failing - your attribution model is. A measurement framework that reveals what dashboards hide about top-funnel impact.

Ruslan Galba

Thread·Dec 4·2 min read

measurement

Triple Whale Attribution Models: Which One to Actually Use

Same customer, same $100 order — Triple Whale shows $200 in revenue. It's the attribution model you're using, and it's costing you thousands.

Or work with us directly

Don't want to build it yourself?

Every system on this page is what we install for our own clients. If you'd rather have us run it with you — or for you — these are the paths.

1:1 Consulting

Google Ads Consulting

60-min strategy session — call tracking architecture, lead quality scoring, seasonal bid pacing, and per-location attribution. For multi-truck or multi-location operators.

Book a session →

1:1 Consulting

Meta Ads Consulting

Bid-cap scaling, CAPI, creative testing, and Meta-specific architecture — the exact playbook we run across 300+ accounts.

Book a session →

This is for you if

You run an HVAC or home services business
You're spending $500+/month on Google Ads with no tracking
You set up campaigns yourself from YouTube and know something's wrong
You need more calls but only have 2-3 hours/week for marketing
You want to hit $500K+ revenue and hire your next tech

This is NOT for you if

Related situations

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Independent dental practice owner, $1.1M revenue, fighting corporate chains

Google Ads for Personal Injury Lawyers

PI firm owner, 6 people, $2.8M revenue, $45K average case value

Google Ads for Family Law Attorneys

Solo family law attorney, 14 months in, $102K revenue, building from scratch

Next step

Know Exactly Which Calls Come From Google — Before Summer Hits

You built a $320K business on skill and hustle. The next $180K comes from knowing your cost per booked call and building a campaign that scales through summer without burning your entire budget in June. Call tracking, intent-based keywords, and seasonal bid pacing — implemented in a weekend, not a month.

Get the AI Agentic System Book a strategy session Have us run it

Or book a free 15-min audit if you're not sure which path fits.

By Industry

Free Resources

Google Ads

Meta Ads

Email & SMS

hello@tegra.co

Path 2 · 1:1 Consulting

Get expert eyes on your account

60-min strategy session — call tracking architecture, lead quality scoring, seasonal bid pacing, and per-location attribution. For multi-truck or multi-location operators.

Book a strategy session Or Meta Ads consulting →

Path 3 · Done-For-You

Have us run it for you

Full ad ops for service businesses — Google + LSA + Meta + call routing + booked-job CRM integration. For $10K+/mo spenders who'd rather close jobs than manage campaigns.

Book a fit call

Not sure which path? Get a free 15-min audit of your call tracking + Google Ads setup — no commitment, no pitch.Book a free audit

8 weeks to stable numbers; full seasonal validation over 6 months

Operator profile

A 2-truck HVAC operator in the Sunbelt running $3K/mo mostly on broad-match keywords

Starting point
Broad-match 'HVAC' and 'air conditioning' eating 55% of budget on tire-kicker clicks, no negative keyword list, landing on a homepage with a contact form at the bottom.
What changed
Deployed the AI Agentic System with phrase/exact match pivots per intent (emergency, maintenance, replace), built a 400-negative keyword library, and replaced the homepage with a click-to-call service landing page.
Outcome
Booked-call rate per $100 spend doubled, same-day dispatch calls up 60%, after-hours emergency CPL settled at $78 during peak season.

6 weeks to stable CPL, 3 months to full seasonal playbook

Operator profile

A family-run HVAC company ($2.1M revenue, 4 trucks) managing their own $4K/mo account

Starting point
Owner spending 10+ hrs/week monitoring Google, missing weekend bid spikes, no visibility into which campaigns produced replacement quotes vs. $89 tune-ups.
What changed
Layered additional AI Agentic System automation on top of the existing Search campaigns — agents handle bid pacing, storm-demand surges, and auto-pause on unqualified search terms surfaced through call recordings.
Outcome
Owner dropped to 2 hrs/week on ads, replacement-job share of leads grew from 18% to 34%, revenue/ad-dollar ratio climbed to 8.5× from 4.2×.

12 weeks — 4 weeks to train the agent on call-outcome data

Our head product. AI agents run your full Google Ads stack autonomously — campaign creation, bid strategy, feed optimization, budget shifts. For operators ready to scale past headcount limits.

$4,997onceView details →

Ruslan Galba

Thread·Feb 10·1 min read

google adsmeasurement

The 4% Trap: Google Ads Incrementality

"Google is just remarketing." We've audited 100+ accounts. The incrementality debate isn't wrong - it's just pointed at the wrong 4%.

Ruslan Galba

Done-For-You

Run the System For Me

Full ad ops for service businesses — Google + LSA + Meta + call routing + booked-job CRM integration. For $10K+/mo spenders who'd rather close jobs than manage campaigns.

See DFY scope →

Already running $50K+/mo in ad spend? See Premium Advisory

You haven't started your HVAC business yet (no budget to optimize)

You want someone to run and manage your ads — our consulting page covers that

You're not willing to install call tracking (it's non-negotiable here)

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Solo marketing manager at a $7.2M roofing company, 3 locations, self-taught

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