The patterns we see in your work.
180 leads/month but only 35-40 are qualified after intake screening
Your agency reports lead volume but after intake screening, 80% are unqualified. Bots and fake form fills inflate the numbers, and your agency has no incentive to fix it.
$85-150 per click with no offline conversion data feeding the algorithm
Google has no signal on which leads became signed cases worth $45K. Without offline conversion imports from Clio or Litify, the algorithm chases cheap form fills instead of contingency-fee cases.
Competitor firms spending $50K-$100K/mo are outbidding you on every top keyword
Firms spending $50K-$100K/mo lock the top spots for 'personal injury lawyer [city].' You can't outspend them, but you can out-optimize with signed-case conversion data they don't have.
Cost per signed case is $1,500 - but it should be $1,000
A $1,500 CPA is defensible against $45K case values, but the waste is real. Feed Google what a signed case looks like and you can scale to $40K/mo without efficiency dropping.
The numbers in your market.
What operators are actually saying.
“If you aren't using Offline Conversion Tracking then eventually bots/fake form fills will destroy your campaign.”
“At $150 per click for PI, every unqualified lead costs me more than most businesses spend per day.”
“How do I tell Google Ads which leads actually became signed cases?”
What changes when we run it together.
A personal injury law firm spending $22K/mo on Google (part of a $28K marketing mix)
$1,500 cost per signed case and only 20% of leads qualifying after intake (35 of 180).
Set up case-type-aware conversion tracking, rebuilt landing pages per practice area, and wired signed-case data as the primary bid optimization signal.
Cost per signed case dropped to $1,000 or less. Qualified lead rate rose to 45%+ once offline conversion data accumulated.
A 2-lawyer motor vehicle accident boutique spending $12K/mo in a secondary metro
$110 average CPC with no offline conversion import, 4-5 signed cases per month from 90 form fills, and a $2,600 cost per signed case.
Streamed Litify case statuses into Google as offline conversions, rebuilt Search around case-type keyword clusters, and cut spend on non-injury MVA terms.
Cost per signed case dropped to $1,250 and monthly signed cases rose to 9-10 at the same spend. The firm stopped buying generic 'car accident lawyer' clicks.
A mass-tort intake operation spending $45K/mo on Google across 4 case types
One blended 'qualified intake' conversion hiding large cost-per-retainer variance across case types, with the data science team manually reconciling spend vs signed clients in a spreadsheet.
Deployed the AI Agentic System to auto-adjust bids per case-type signed-retainer value, connected Salesforce stages as offline conversions, and automated daily budget shifts across tort categories.
Cost per retained client fell 38%, daily budget now redistributes across case types without analyst intervention, and the team reclaimed 20 hrs/week from manual reporting.
Pick the path that fits your team.
The recommended product sequence.
Each step builds on the previous. Start where you are, progress at your pace.
Landing Pages That Pre-Qualify Leads
Growth - $997Intake-optimized landing pages that filter out unqualified leads before they submit. Multi-step forms, case-type qualification, and compliance-safe trust elements.
Signed-Case Bidding for Contingency-Fee Firms
Flagship - $4,997Case-type campaign architecture and bidding optimized to signed-case value instead of cheap form fills, with Clio/Litify outcomes wired back as offline conversions - so at $85-150 a click, AI agents make Google chase retainers worth $30K-$60K, not junk leads.
Is this for you?
- ✓You run a personal injury or plaintiff's contingency-fee law firm
- ✓You're spending $5K+/month on Google Ads
- ✓You have a CRM (Clio, Litify, etc.) with case outcome data
- ✓You want to reduce cost per signed case, not just cost per lead
- ✓You suspect your agency is inflating lead numbers
- ✕You're a defense-side or insurance-defense firm (completely different funnel)
- ✕You practice criminal defense, business law, family law, or any other non-contingency area - the entire signed-case value-bidding model requires a contingency fee structure to function
- ✕You want someone to manage ads for you - our consulting page covers that
- ✕You're not willing to connect your CRM - offline conversions are the whole mechanism here
Not quite you? Try these.
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Solo HVAC contractor or roofing company operator - $320K-$7M revenue, seasonal swings of 3-5×, emergency demand after every weather event
Google Ads for Dental Practices
Independent dental practice owner, $800K-$2.5M revenue, fighting corporate chains on a $2,500-$6,000/mo ad budget