Personal Injury Firm · $22K/mo ad spend

Your Agency Reports 180 Leads/Month. After Intake Screening, 35 Are Qualified. Google Doesn't Know the Difference.

At $85-150 per click, every unqualified lead costs you more than most businesses spend on Google Ads per day. Your agency doesn't use offline conversion tracking, so Google keeps optimizing for form fills — not signed cases worth $45K each.

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Motor vehicle accident volume peaks May–Sep with summer driving season — offline conversion data needs 8–10 weeks to accumulate before Google shifts bidding strategy

Three paths to scale

Pick how you want to work with us

Pick how you want to fix lead flow

Path 1 · DIY

Install the system yourself

Wire call tracking, build intent-based search campaigns, and stop wasting budget on Smart Campaigns. For service-business owners with 2-3 hrs/week for marketing.

Get the AI Agentic System

Industry benchmarks

The numbers in your market

$85-150

Average CPC (PI law)

Highest CPC category in Google Ads

$800-2,000

Cost per signed case

With offline conversion tracking and intake integration

$0K

Average case value

Car accident settlements; med mal higher

8-12%

Lead-to-signed rate

Industry average; top firms achieve 15-20% with better targeting

The problem

Sound familiar?

180 leads/month but only 35-40 are qualified

Your agency reports volume but after intake screening, 80% of leads are unqualified. You suspect bots and fake form fills are inflating the numbers — and your agency has no incentive to fix it.

$85-150 per click with no offline conversion data

Google doesn't know which leads became signed cases. Without offline conversion tracking from Clio, the algorithm optimizes for the cheapest form fills — not the $45K cases.

Competitor firms spending $50K-$100K/mo are outbidding you

Larger firms dominate the top spots for 'personal injury lawyer Atlanta.' You can't outspend them, but you can out-optimize them with better conversion data and lead quality scoring.

Cost per signed case is $1,500 — but it should be $1,000

Your $1,500 CPA is acceptable against $45K case values, but you know the waste. If Google learned what a real signed case looks like, you could scale to $40K/mo ad spend without the efficiency dropping.

From the community

Real voices, real frustration

“If you aren't using Offline Conversion Tracking then eventually bots/fake form fills will destroy your campaign.”

Reddit r/PPC

“At $150 per click for PI, every unqualified lead costs me more than most businesses spend per day.”

Reddit r/PPC

“How do I tell Google Ads which leads actually became signed cases?”

Reddit r/PPC

Archetype outcomes

What operators in this situation typically achieve

These are representative outcome patterns we've seen from operators implementing these systems. Details are anonymized; numbers are realistic for the vertical.

Operator profile

A personal injury law firm spending $22K/mo on Google (part of a $28K marketing mix)

Starting point
Cost per signed case: $1,500. Qualified lead rate: 20% (35 of 180).
What changed
Set up case-type-aware conversion tracking, rebuilt landing pages per practice area, and installed signed-case reporting as the bid optimization signal.
Outcome
Cost per signed case → $1,000 or less. Qualified lead rate → 45%+ with offline conversion data.

Your path forward

The recommended product sequence

Each product builds on the previous one. Start where you are, progress at your own pace.

1

Landing Pages That Pre-Qualify Leads

Growth

Intake-optimized landing pages that filter out unqualified leads before they submit. Multi-step forms, case-type qualification, and compliance-safe trust elements.

$997onceView details →

2

AI Agentic System — Flagship

Flagship

Built for your work

AI agents for your niche

Landing Page Builder

From product URL to production-ready presell pages — discover angles, write conversion copy, and build downloadable HTML pages in one conversation.

Open agent →

Google Ads Agent

Your unified Google Ads strategist — Search, PMax, Shopping feeds, competitor research, and audits in one chat. Editor-ready CSVs and scored diagnostics.

Open agent →

From the blog

Articles for your situation

Jan 20·13 min read

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The YouTube Attribution Problem (And How to Actually Measure Top-Funnel Impact)

Your YouTube campaigns aren't failing - your attribution model is. A measurement framework that reveals what dashboards hide about top-funnel impact.

Ruslan Galba

Thread·Dec 4·2 min read

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Triple Whale Attribution Models: Which One to Actually Use

Same customer, same $100 order — Triple Whale shows $200 in revenue. It's the attribution model you're using, and it's costing you thousands.

Or work with us directly

Don't want to build it yourself?

Every system on this page is what we install for our own clients. If you'd rather have us run it with you — or for you — these are the paths.

1:1 Consulting

Google Ads Consulting

60-min strategy session — call tracking architecture, lead quality scoring, seasonal bid pacing, and per-location attribution. For multi-truck or multi-location operators.

Book a session →

1:1 Consulting

Meta Ads Consulting

Bid-cap scaling, CAPI, creative testing, and Meta-specific architecture — the exact playbook we run across 300+ accounts.

Book a session →

This is for you if

You run a personal injury or plaintiff's law firm
You're spending $5K+/month on Google Ads
You have a CRM (Clio, Litify, etc.) with case outcome data
You want to reduce cost per signed case, not just cost per lead
You suspect your agency is inflating lead numbers

This is NOT for you if

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Next step

At $85–150 Per Click, Google Must Optimize for Signed Cases — Not Form Fills

Right now Google is bidding to win the cheapest leads, which are the most unqualified. Connect your intake CRM, feed signed-case values back to the algorithm, and you can spend more — $30K, $40K/mo — without cost-per-case drifting. That's the whole system.

Get the AI Agentic System Book a strategy session Have us run it

Or book a free 15-min audit if you're not sure which path fits.

By Industry

Free Resources

Google Ads

Meta Ads

Email & SMS

hello@tegra.co

Path 2 · 1:1 Consulting

Get expert eyes on your account

60-min strategy session — call tracking architecture, lead quality scoring, seasonal bid pacing, and per-location attribution. For multi-truck or multi-location operators.

Book a strategy session Or Meta Ads consulting →

Path 3 · Done-For-You

Have us run it for you

Full ad ops for service businesses — Google + LSA + Meta + call routing + booked-job CRM integration. For $10K+/mo spenders who'd rather close jobs than manage campaigns.

Book a fit call

Not sure which path? Get a free 15-min audit of your call tracking + Google Ads setup — no commitment, no pitch.Book a free audit

10-14 weeks — signed-case data needs time to accumulate

Operator profile

A 2-lawyer motor vehicle accident boutique spending $12K/mo in a secondary metro

Starting point
CPC averaging $110 with no offline conversion import, intake team qualifying 4-5 signed cases per month from 90 form fills, $2,600 cost per signed case.
What changed
Streamed Litify case statuses into Google as offline conversions, rebuilt Search campaigns around case-type keyword clusters, and killed spend on non-injury MVA terms.
Outcome
Cost per signed case dropped to $1,250, monthly signed cases rose to 9-10 at the same spend, the firm stopped buying generic 'car accident lawyer' clicks.

12 weeks — needs at least one full signed-case cycle

Operator profile

A mass-tort intake operation spending $45K/mo on Google across 4 case types

Starting point
Single blended 'qualified intake' conversion hiding huge cost-per-retainer variance between case types, data science team manually reconciling spend vs. signed clients in a spreadsheet.
What changed
Deployed the AI Agentic System to auto-adjust bids per case-type signed-retainer value, connected Salesforce stages as offline conversions, and set daily budget shifts across tort categories.
Outcome
Cost per retained client down 38%, daily budget now redistributes across case types without analyst intervention, team reclaimed 20 hrs/week from manual reporting.

16 weeks — includes 4 weeks for the agent to learn case-type economics

Our head product. AI agents run your full Google Ads stack autonomously — campaign creation, bid strategy, feed optimization, budget shifts. For operators ready to scale past headcount limits.

$4,997onceView details →

Ruslan Galba

Thread·Feb 10·1 min read

google adsmeasurement

The 4% Trap: Google Ads Incrementality

"Google is just remarketing." We've audited 100+ accounts. The incrementality debate isn't wrong - it's just pointed at the wrong 4%.

Ruslan Galba

Done-For-You

Run the System For Me

Full ad ops for service businesses — Google + LSA + Meta + call routing + booked-job CRM integration. For $10K+/mo spenders who'd rather close jobs than manage campaigns.

See DFY scope →

Already running $50K+/mo in ad spend? See Premium Advisory

You're a defense-side or insurance-defense firm (completely different funnel)

You want someone to manage ads for you — our consulting page covers that

You're not willing to connect your CRM — offline conversions are the whole mechanism here

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