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Google Ads system updates.

Published changes to the licensed system. Check the version, the work affected and what to review before updating your workspace. Hosted-agent releases have their own history.

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Latest published releases for this system are shown below. Page selection needs JavaScript in this view. Read published system updates in RSS.

9 published releases · 9 shown on page 1. Ordered by publication date; version labels are preserved as published.

November 2026

v1.7.0FeatureNov 9, 2026

Google Ads AI Agentic System v1.7.0

Clearer operating safeguards connect account economics, campaign controls and reporting, while preserving your buyer setup and included installation support.

Published highlights
Campaign economics first - check account currency, shared budget owners and protected campaign roles before pooling or expanding spend.Consistent operating controls - shared guidance connects feed, bidding, platform settings and destination checks across the existing workflows.Evidence-aware reporting - retain reporting ownership and creative evidence without treating a prepared report as permission to deliver it.134 skills retained - the skill roster stays intact, including the five workflows introduced in version 1.6.0.Setup and support preserved - keep your non-overwriting setup helper, privacy rules, adoption guide and included installation and initial process-integration support.
v1.6.0FeatureNov 8, 2026

Google Ads AI Agentic System v1.6.0

Five new workflows connect prospect audits, persona research and creative variations. Buyer setup is preserved and report handoffs carry clearer evidence.

Published highlights
Five new workflows - add prospect audits, a shared persona center, speaker-congruence review, situation selection and static-ad variations.Complete buyer inventory - 134 skills, eight project subagents, 1,184 Python utilities and 149 shared Python libraries, measured from the release candidate.Buyer setup preserved - keep the non-overwriting initializer, its regression test, privacy rules and adoption guide when updating.Reporting handoffs - carry fuller monthly reporting evidence and consistent published-source hashes into configured delivery workflows.Creative references stay yours - use the written style catalogs and your own approved images; vendor example-image archives are excluded.Safer adoption instructions - separate local setup, provider access, a reviewed first result and any live launch approval.
v1.5.0FeatureNov 4, 2026

Google Ads AI Agentic System v1.5.0

The End-to-End Codebase is reorganized into 129 broader skills, down from 178, with 72 narrower skills now running as modes of one canonical skill each. New in this release - a five-skill Funnelish lane, nine new creative-generation packs, eight specialist subagents, and a larger engine with 1,142 Python utilities, up from 987. The bundled Higgsfield skills no longer ship. This release also ships as a fresh repository history, so re-clone your copy instead of pulling.

Published highlights
Reorganized roster, 178 to 129 skills - 72 narrower skills now run as a mode, surface, channel or medium of one canonical skill, so each job has one name. Every retired name maps to its replacement.Funnelish lane (5 new skills) - audit published funnels without a login, build and edit funnels one approved change set at a time, onboard a brand, run A/B and geo tests, and install the tracking standard.Nine new creative packs - aggressive statics and long-form primary text, native story ads, ad clones, micro-drama, two-host podcast, sung, talking-head and general video ad writers.Eight specialist subagents - focused reviewers for ad copy, buyer personas, comprehension, image ads, spend safety, page review, performance analysis and repo search.Consolidated workflows - client reports, tracking installs, campaign expansion, feed copy tuning, Demand Gen uploads, page improvement, roasts and SEO content each run from one skill now.A larger engine - 1,142 Python utilities, up from 987, and 136 core libraries, up from 70, plus project hooks that run automatically from the settings file.Retired: the Higgsfield studio skills - the eight bundled Higgsfield skills no longer ship. Copies you already have keep working.Fresh repository history - this release ships as one clean commit, so a plain pull will fail. Re-clone your repo, or fetch and reset, as described below.

September 2026

v1.4.0FeatureSep 20, 2026

Native Meta launch preparation and cross-channel evidence join the Google system.

The September release added a guarded Meta lane, asset census, creative production tools, product-collection offers and Taboola audience preparation.

Published highlights
Native Meta Ads launch lane (4 new skills) - meta-prep, meta-launch, meta-report, and meta-autogrow. Build a research-grounded campaign package, launch it paused behind a two-step human approval, read canonical performance, and run a weekly kill, refresh, and scale cycle. Meta now has the same guarded-launch discipline as Google.Cross-platform asset census (1 new skill) - brand-asset-census reads every live Google Ads asset and every Taboola item, judges each one in context with a spend floor and Poisson significance, and writes one Google Sheet per brand with a swap plan. Read-only, so it is safe to run any time.Higgsfield creative studio (8 new skills) - generate images, video, 3D, and audio, plus brand kits, product photoshoots, marketplace cards, explainer videos, YouTube thumbnails, consistent characters, and full websites. Ships with its bundled helper scripts.Pollection offer pages (1 new skill) - offer-pollection builds a Shopify page with a feed-approved buy box on top and a filterable category grid beneath it, the right destination for generic category searches where the buyer is still choosing between products.Taboola first-party audiences (1 new skill) - taboola-audience-sync onboards your buyer ledger as Taboola audiences and runs lookalike discovery, dry-run by default.Leaner roster - eight alias skills and two unused router skills were retired. Every capability they pointed at is still here under its canonical name.The complete engine now ships, not just what each skill points at - the full utility layer (987 Python utilities, up from 682), every core library, schema, data contract, page block, and seed data file is included, along with the scripts and templates that live inside skill folders. Nothing a skill calls is missing from your copy.

August 2026

v1.3.0FeatureAug 19, 2026

Taboola joins the Google system’s documented deployment lanes.

This August release added a seven-skill native-ad pipeline, adversarial creative review, AI Max workflows and advertorial presells.

Published highlights
Taboola is now a first-class deploy surface (7 new skills) - prep, mine, launch, expand, harden, autogrow, and report. Includes publisher screening with tiered auto-blocking, day-1 realtime launch watch, and a pre-spend reach estimator. Together with the existing Google Ads engine and Microsoft Ads lane, the system now runs three deploy surfaces from one folder.Adversarial roast panel (4 new skills) - roast-copy, roast-image-ad, roast-video-ad, and roast-presell put every asset in front of a hostile expert panel before money touches it.AI Max search (2 new skills) - launch and autogrow Google's AI Max search campaigns alongside your classic Search builds.Advertorial presell pipeline (2 new skills) - write and deploy editorial advertorial presells end to end, the highest-performing page class in the theme library.Deeper feed + cross-channel engine - brand shopping feeds, category testing, feed sharpening, PMax consolidation, Meta-to-Google creative push, competitor spy briefs, audience sync, angle-performance mining, and campaign-level optimization.Two editions, one upgrade for existing owners - the product now ships as Blueprint ($4,997) and End-to-End Codebase ($19,997). Every Agent Codebase owner has been upgraded to the full End-to-End system at no charge - pull the latest from your private repo.

June 2026

v1.2.0FeatureJun 28, 2026

Google Ads workflows migrate to skills and absorb page production.

This June release expanded the Google codebase into page, creative and Demand Gen preparation and migrated workflows to Claude Code Skills.

Published highlights
Agent Codebase supercharged: 40 → 89 skills - it's now a complete Google Ads growth system that builds your landing and offer pages end-to-end, generates your image and video creative, runs your demand-gen campaigns, and drives your Search, Shopping, and PMax engine, all from one folder.The whole system is now Claude Code Skills - every capability is a self-contained .claude/skills/<name>/ folder with a lean SKILL.md and references that load only when a task needs them. Faster, cleaner, easier to extend - and nothing was removed.Two brand-new domains in the End-to-End Codebase - Meta Ads (7 skills) to repurpose your Google creative into Meta paid social, and SEO (4 skills) to turn paid-search demand into organic ranking. The End-to-End surface is now 149 skills.Your framework reference library now ships with the code - design standards, hook taxonomy, VSL/video structures, quality-gate specs and more are bundled in, so every skill is genuinely self-contained.Pricing unchanged - the Agent Codebase stays at its current price and is now a dramatically stronger value.

May 2026

v1.1.0FeatureMay 20, 2026

Meta research and launch checks join the Google operator workflow.

The May 20 release added Meta research/repurposing commands, prelaunch checks, resumable workflow runners and stronger competitor evidence.

Published highlights
Meta integration - 6 new commands: onboard, creatives, performance, image + shorts repurpose, PMax-launchPaid-launch safety - /presell-paid-launch-readiness + /offer-paid-launch-gate catch broken URLs and tracking gaps before you spendPipeline orchestration - New /run + /workflow top-level runners with checkpoints and resumeSharper competitive intelligence - Cleaner signal extraction across /spy-demand-gaps, /spy-demand-brief, /spy-search-ad
v1.0.5FeatureMay 17, 2026

Hands-on Google Ads work moves beside the relevant lesson.

This May 17 curriculum release integrated standalone deliverables into chapters and added 14 new practical assets.

Published highlights
14 new deliverables - Hands-on assets across the program, designed to shipCurriculum reorganized - 14 standalone deliverables folded directly into chapters~15% content refreshed - Sharper explanations, tighter examples, less context switching

April 2026

v1.0.0LaunchApr 17, 2026

The Google system’s original three-edition architecture.

This April launch introduced a three-phase learning path and tiered access to the Google Ads codebase.

Published highlights
Flagship 20-module systemUp to 75 commands, 188 utilities, 31 skills3-phase learning pathMCP-native architecture$4,997 / $9,997 / $19,997

Open a release to read its technical notes, or follow its full release page for the adoption and current-edition context.

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  1. Check the release notes and compatibility guidance in your authorized buyer repository.
  2. Preserve local configuration, then follow that repository’s update instructions.
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