Tagged “operations”
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0–11 · articles · 11 in this collection
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| Article type | operations | agency | google ads | ai |
|---|---|---|---|---|
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11 of 11 articles in the index
| Article / summary | Type | Published | Read |
|---|---|---|---|
Why We Stayed Lean: 3 Operators, $10M+/mo in Ad SpendZero account managers between us and the accounts. The systems that let three operators run 20+ brands at 3.1x+ blended ROAS instead of hiring a layer cake. By Ruslan Galba Read article | Thread | 3 min | |
Same Output, 80% Less HeadcountHow AI systems replaced 80% of the manual execution in a Google Ads agency — what got automated, what stayed human, and the real numbers behind the transition. By Ruslan Galba Read article | Article | 16 min | |
Why Playbooks Fail but Systems WinThe structural difference between a Google Ads playbook and a Google Ads operating system - and why one produces consistent results while the other collects dust. By Ruslan Galba Read article | Article | 16 min | |
Managing 50 Accounts with 3 PeopleHow a 3-person team manages 50+ Google Ads accounts across 22 markets without burning out. The systems, SOPs, and automation behind $120M+ in managed spend. By Ruslan Galba Read article | Article | 12 min | |
Building vs Buying AI Systems for AdsBuilding custom AI systems vs buying existing tools for Google Ads management — real costs, real timelines, real tradeoffs from an agency that tried both. By Ruslan Galba Read article | Article | 16 min | |
Agency Operations: The System Nobody TeachesThe operational infrastructure behind a scaled Google Ads agency: 100-point audit scoring, tiered pricing, and the client qualification systems growing agencies run. By Ruslan Galba Read article | Article | 11 min | |
From 15 Tools to One SystemHow disconnected Google Ads tools create the illusion of optimization while compounding structural waste - and the operating system approach that replaces them. By Ruslan Galba Read article | Article | 16 min | |
In the Accounts at Midnight: What Caring More Actually Looks LikeMost agencies clock out at 5pm during the biggest sales weeks of the year. What 24/7 AI anomaly detection plus founders who fix things at midnight looks like. By Ruslan Galba Read article | Thread | 3 min | |
The Agency Headcount Problem: Why Your Retainer Pays for JuniorsAgencies promise senior expertise but deliver junior executors. The math makes it impossible to do anything else. Here's the model that actually works. By Ruslan Galba Read article | Thread | 2 min | |
Why We Replaced the Execution Layer With SystemsWe manage ad spend that would normally require a 15-person team with just 3 people. Not because we work harder - because we built the infrastructure. By Ruslan Galba Read article | Thread | 2 min |