Tagged “unit-economics”
Explore the published collection, compare topics, and find the next piece to read.
Explore this collection6
Search and filter within this archive.
Explore by topic
Select a topic to find its articles. An article can cover more than one topic.
0–6 · articles · 6 in this collection
Source: Published article tags
| Article type | unit economics | dtc | cac | dropshipping |
|---|---|---|---|---|
Darker cells contain more articles within a topic. Counts describe this published collection.
6 of 6 articles in the index
| Article / summary | Type | Published | Read |
|---|---|---|---|
SCOTUS Killed the Tariffs. De Minimis Stayed Dead.The February ruling struck the IEEPA orders — sub-$800 imports are still dutiable. Why every dropship margin model now needs SKU-level landed cost math. By Ruslan Galba Read article | Thread | 2 min | |
The $140 CAC Breakeven Math Every DTC Brand Should RunMedian DTC CAC hit $130-155. At $200 AOV the first order loses $37 — the model only works if cohort LTV clears what you paid. Here's the exact math. By Ruslan Galba Read article | Thread | 2 min | |
60% of DTC Revenue Is Returning Customers. That's the Model Now.At $140 CAC the first order is underwater; the second has no acquisition cost. Why 'Meta's too expensive' is usually a retention problem in an acquisition costume. By Ruslan Galba Read article | Thread | 2 min | |
The Median DTC Brand Makes $2.04 per $1 of Ad SpendThe AI-win screenshots are survivorship. Median ROAS is 2.04:1 and no agent fixes a 2x account by making more ads faster — the leak is unit economics. By Ruslan Galba Read article | Thread | 2 min | |
Shared, Exclusive, Aged: The Full Insurance Lead EconomicsShared leads at $5-20 with 3-8 carriers racing you; aged leads at $0.25 closing 1-4% under a 6-touch cadence. The bound-policy math on all three, laid out. By Ruslan Galba Read article | Thread | 2 min | |
The $12K Dashboard Day That Lost $960Revenue minus ad spend, COGS, fulfillment, refunds, and processing: the $12K screenshot is a losing day at 2.0 ROAS and $25-40 AOV. The full teardown. By Ruslan Galba Read article | Thread | 2 min |