English Full Time
Take a course offer from a first test to steady monthly volume.
12.8×Website purchase value per month · Jun 2026 to Aug 2026, against the first three full months
English Full Time was a Meta Ads client from November 2025 to September 2026. This record covers the nine full months in between: spend, website purchases and purchase value.
12.8×English Full Time
Talk about an account like thisFrom a first test to steady volume.
English Full Time became a client on November 17, 2025, and the engagement ended on September 7, 2026. These are the nine full months between, in the brand's single Meta ad account.
Then, beside now.
Averages over two windows of the same length: the first three full months, and the last three full months of the engagement. Each row's bars share that row's scale.
Dec 2025 to Feb 2026Jun 2026 to Aug 2026
| Measure | Dec 2025 to Feb 2026 | Jun 2026 to Aug 2026 | On one scale | Change |
|---|---|---|---|---|
| Website purchase value per month | $1,306 | $16,746 | 12.8× | |
| Ad spend per month | $1,394 | $11,792 | 8.5× | |
| Website purchase value / ad spend | 0.94× | 1.42× | +52% | |
| Website purchases per month | 49 | 608 | 12.5× | |
| Campaigns with spend, monthly average | 4 | 3 | −17% |
USD · monthly averages. Bars compare the two windows within a row only; rows use different units.
Every month of the record.
Website purchase value as columns and ad spend as the line, on one USD scale. Hover, tap or use the arrow keys to read a month.
0–25,000 · USD per month · common zero baseline. Gaps are unknown. Event pins mark timing, not causation.
- First month above $10,000 in spendMar 2026
Read the values
| Period | Website purchase value | Ad spend |
|---|---|---|
| Dec 2025 | $289 | $406 |
| Jan 2026 | $1,360 | $1,375 |
| Feb 2026 | $2,269 | $2,401 |
| Mar 2026 | $14,043 | $11,183 |
| Apr 2026 | $7,622 | $5,880 |
| May 2026 | $23,042 | $18,326 |
| Jun 2026 | $12,306 | $11,253 |
| Jul 2026 | $20,609 | $14,523 |
| Aug 2026 | $17,322 | $9,601 |
Source: Meta Marketing API insights, read November 10, 2026. Engagement dates from Tegra's client records. Period totals only.
How to read this record
Meta Insights at campaign level, requested 7-day click and 1-day view attribution, reported by impression date in the account time zone. Website purchase value and purchases use the single website pixel purchase action; overlapping purchase aliases are never added.
- Platform-attributed conversion value, not audited sales, profit or incremental lift. Other channels can claim the same orders.
- Website purchase value is the first purchase only. Later purchases, refunds and the value of a student over time are not in this record.
- The account ran small campaigns before the engagement in four scattered months of 2025. They are too sparse to serve as a baseline and are not shown.
- Nine months is a short record, and the last window is not a forecast.
Source: Meta Marketing API insights, read November 10, 2026. Engagement dates from Tegra's client records. Period totals only.
What we did.
The main pieces of work on this account.
Start with one offer
From December 2025 most of the spend went to a single course offer rather than the full catalog: 87% of the nine-month total.
Split the world into lanes
Separate campaigns ran for English-speaking countries, Latin America, Brazil, Europe and the rest of the world, so each market could be read on its own.
Control cost before adding budget
Campaigns ran on bid caps and cost caps. The largest lane was an Advantage+ sales campaign with a cost cap, serving the rest of the world.
How the work fits together.
- Offer
One course offer anchors the account. Website purchases averaged about $27 each.
- Market lanes
Each region gets its own campaign and budget.
- Cost control
Bid and cost caps hold the purchase cost while spend grows.
- Monthly record
Spend, purchases and purchase value are read together.
Review the results before the next round of work.
The first three months spent more than they returned in first purchases. The last three returned more than they spent, at about eight times the monthly budget.
How this was measured.
Meta Marketing API insights for one ad account, read November 10, 2026. Period totals only; no account identifiers are published.
| Question | Source scope |
|---|---|
Which period? | December 2025–August 2026 |
What is measured? | Meta Insights, requested 7-day click / 1-day view attribution; impression-date reporting. Single website pixel purchase action, USD. |
What kind of record? | Meta account report |
What engagement? | Past managed account |
Sources and limits
- Platform-attributed website purchase value, before course delivery costs and fees. It is not profit or incremental lift.
- Only the first purchase is counted. Later purchases, refunds and long-term student value are outside this record.
- This is a historical engagement that ended on September 7, 2026. It does not describe present delivery.
- Campaign structure is read from the account’s campaign names and settings; the creative itself is not reproduced here.
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