ProtectMats
Meta spend doubled from June to July, and the return stayed above 5×.
4.83×purchase value per dollar of Meta spend · December 2025 to September 2026
ProtectMats sells clear table protectors, cut to size and made in the USA. We ran its Meta ad account. Across the eight months our database holds between December 2025 and September 2026, the account spent $200,293, and Meta attributed 7,688 purchases worth $967,615 to it: a 4.83× return. From June to July the monthly spend doubled to $47,042, and the return stayed above 5×.
4.83×ProtectMats
Talk about an account like thisThe Meta account we ran.
266 ads in 5 campaigns, from Dec 10, 2025 to Sep 29, 2026. Our team ran this ad account, so these figures are the whole account: every campaign in it over the months on record. Our client records date the engagement from October 2025.
- Ad spend in the account
- $200,293266 ads in 5 campaigns · Dec 10, 2025 to Sep 29, 2026 · 8 months on record
- Purchases
- 7,688As Meta attributed them · $26.05 each
- Purchase value
- $967,615The order value Meta recorded for those purchases
- Purchase value / spend
- 4.83×Largest full month: Aug 2026, $50,967 spent at 5.16×
Every month of the account.
Purchase value beside ad spend for each month, in USD. A month that lists days covers only those days. Months the database does not hold are marked and never drawn as zero.
Scroll sideways to see every period.
0–300,000 · USD per month · common zero baseline. All periods share this scale.
Read the values
| Period | Purchase value | Ad spend |
|---|---|---|
| Dec 2025 · 22 days | $8,552 | $5,691 |
| Jan 2026 · 8 days | $5,486 | $2,912 |
| Feb to Mar 2026 · no data | Unknown | Unknown |
| Apr 2026 · 17 days | $53,615 | $11,879 |
| May 2026 | $100,543 | $23,002 |
| Jun 2026 | $113,941 | $22,218 |
| Jul 2026 | $243,849 | $47,042 |
| Aug 2026 | $262,751 | $50,967 |
| Sep 2026 · 29 days | $178,878 | $36,583 |
Source: Tegra’s Meta performance database, read November 11, 2026. Period totals as Meta reported them.
| Month | Ads running | Ad spend | Purchases | Purchase value | Value / spend | Cost per purchase |
|---|---|---|---|---|---|---|
Dec 2025 · 22 of 31 days | 95 | $5,691 | 111 | $8,552 | 1.50× | $51.27 |
Jan 2026 · 8 of 31 days | 75 | $2,912 | 62 | $5,486 | 1.88× | $46.97 |
Feb to Mar 2026 · not on record | Not on record | Not on record | Not on record | Not on record | Not on record | Not on record |
Apr 2026 · 17 of 30 days | 69 | $11,879 | 455 | $53,615 | 4.51× | $26.11 |
May 2026 | 66 | $23,002 | 832 | $100,543 | 4.37× | $27.65 |
Jun 2026 | 235 | $22,218 | 916 | $113,941 | 5.13× | $24.26 |
Jul 2026 | 153 | $47,042 | 1,917 | $243,849 | 5.18× | $24.54 |
Aug 2026 | 128 | $50,967 | 2,021 | $262,751 | 5.16× | $25.22 |
Sep 2026 · 29 of 30 days | 129 | $36,583 | 1,374 | $178,878 | 4.89× | $26.63 |
Where the spend went.
The account’s campaigns grouped by what their name states. Each row shows its ad spend, with purchases and return beside it. Groups under 0.5% of the spend are left out.
0–200,000 · USD ad spend · Dec 2025 to Sep 2026 · common zero baseline
Source: Tegra’s Meta performance database, read November 11, 2026. Period totals as Meta reported them.
The ads that carried the most spend.
The highest-spend ads in the account that we can name from our own production files. An ad that ran in several ad sets is added up into one row. High spend shows where the budget went; it is not a win rate.
| Ad | Format | Ad spend | Purchases | Value / spend | Ran |
|---|---|---|---|---|---|
Clear protection layerImage 0103 · angle A03 | Image | $9,437 | 387 | 5.56× | Apr 14, 2026 to Sep 29, 2026 |
Comparison framesImage 0006 · angle A01 | Image | $2,868 | 57 | 1.83× | Dec 16, 2025 to Sep 29, 2026 |
Glass meets woodImage 0114 · angle A03 | Image | $2,445 | 74 | 3.76× | Apr 14, 2026 to Sep 29, 2026 |
Standard price custom qualityImage 0170 · angle A07 | Image | $2,342 | 101 | 5.94× | Apr 17, 2026 to Sep 29, 2026 |
Perfect corners every timeImage 0171 · angle A07 | Image | $2,038 | 92 | 5.94× | Apr 14, 2026 to Sep 29, 2026 |
Unusual shapesImage 0165 · angle A07 | Image | $1,348 | 37 | 3.64× | Apr 14, 2026 to Sep 29, 2026 |
How to read this record
These are all campaigns in the ProtectMats Meta ad account between Dec 10, 2025 and Sep 29, 2026, the dates our database holds. Our team ran this ad account, so these figures are the whole account: every campaign in it over the months on record. Our client records date the engagement from October 2025.
- Figures are what Meta reported, in each ad set’s own attribution setting. Purchase value is the order value Meta recorded, before cost of goods. It is not profit, store revenue or incremental lift.
- Meta and other channels can credit the same order, so these figures are not added to Google or store totals.
- The database holds 8 of the 10 calendar months in this span. A month it does not hold is unknown, not zero, and is in no total.
Source: Tegra’s Meta performance database, read November 11, 2026. Period totals as Meta reported them.
What we did.
The main pieces of work on this account.
Keep the budget in one main campaign
One bid-cap campaign carried $184,761 of the $200,293, at a 4.87× return. It held 212 of the account’s 266 ads.
Bring new ads in batches
39 new ads started in April and 116 in June. Monthly spend doubled in July.
Add image ads from our own production
Our image ad “Clear protection layer” spent $9,437 from April to September at a 5.56× return.
Move launches to the launch system
In September new ads went out through our launch system into a tagged scaling campaign: $7,041 at 5.05× in its first 26 days.
How the work fits together.
- One main campaign
The budget stays in one bid-cap campaign.
- New ads in batches
Fresh images and videos join the same campaign.
- Bid caps
A cap sets the most we bid in each auction, so weak ads get little delivery.
- Monthly record
Spend, purchases and purchase value are read together.
Review the results before the next round of work.
Scale did not cost efficiency here. A purchase cost $27.65 in May on $23,002 of spend, and $25.22 in August on $50,967.
How this was measured.
Tegra’s Meta performance database, read November 11, 2026. Period totals only; no account identifiers are published.
| Question | Source scope |
|---|---|
Which period? | December 10, 2025–September 29, 2026 |
What is measured? | Meta-reported spend, purchases and purchase value for the whole ProtectMats ad account, in US dollars, for the months our database holds. Purchase value is Meta’s attribution, before cost of goods. |
What kind of record? | Meta account report |
What engagement? | Past managed account |
Sources and limits
- Purchase value is Meta’s attribution, before cost of goods. It is not profit, store revenue or incremental lift.
- These figures are the whole account, which our team ran. The database holds eight of the ten calendar months in the span: February and March 2026 are not on record and are in no total.
- December 2025, January, April and September 2026 are partial months in the database.
- A past engagement. The record ends on September 29, 2026 and is not a forecast for another product or account.
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