A service brief
for your team.
Share the scope, responsibilities and costs with the people making the decision. Choose the channel you want Tegra to run, then agree the work around your business goal.
Who runs the work
| Channel and lead | Covered work | Explore the scope |
|---|---|---|
Google Ads Ruslan Galba | Research, Search, Shopping, Performance Max and Demand Gen; feeds, static and video creative, landing pages, offer pages and pre-sale pages. | Google Ads scope and fees |
Meta Ads Andrei Lunev | Ongoing media buying, customer research, creative strategy, copy, static and video production, campaign deployment and optimization. | Meta Ads scope and fees |
Email & SMS Alex | Klaviyo strategy, copy, email design, campaigns, flows, capture, segmentation, testing and reporting; SMS as part of the lifecycle program. | Email & SMS scope and fees |
What each team brings
| Responsibility | What is needed |
|---|---|
Tegra | Research, execution, creative, testing and ongoing optimization within the agreed channel scope. |
Your team | Your goals, account access, product facts and brand assets. We handle the work; creative review can be part of the workflow when you want it. |
Agreed together | The business goal, covered channels, reporting basis, production and review arrangements, access, and start date. |
Typically live within 48 hours. Once account access and the required assets are ready. The written scope confirms the start date and arrangements for your business.
How the service fee works
Each managed channel has a $5,000 monthly retainer. Google Ads and Meta Ads add one fee on the full combined managed ad spend, using that month’s tier. Email/SMS has no ad-spend percentage.
| Managed ad spend | Fee on the full spend |
|---|---|
Under $100,000 | 10% |
$100,000 to under $250,000 | 7% |
$250,000 to under $500,000 | 5% |
$500,000+ | 4% |
Each managed channel has its own $5,000 monthly retainer, invoiced when work begins. One ad-spend fee applies to the full actual combined managed Google and Meta spend, using that month's tier. It is invoiced at the beginning of the following month for the previous month. Email/SMS adds its own $5,000 retainer and no ad-spend percentage. Service prices include applicable tax. Ad budgets, software and provider costs are separate.
Calculate an example service feeBring one business goal to discovery
Discuss the channel, current operating setup, account access and the decision you need help making. Discovery is a free service conversation. The proposal confirms the agreed scope and responsibilities before work begins.
Keeping execution inside your team?
Licensed systems support your own operators. Paid consultations address a bounded question. Local conversion implementation has its own scoped journey.