Tagged “dtc”
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| Article type | dtc | unit economics | agency | cac |
|---|---|---|---|---|
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5 of 5 articles in the index
| Article / summary | Type | Published | Read |
|---|---|---|---|
The $140 CAC Breakeven Math Every DTC Brand Should RunMedian DTC CAC hit $130-155. At $200 AOV the first order loses $37 — the model only works if cohort LTV clears what you paid. Here's the exact math. By Ruslan Galba Read article | Thread | 2 min | |
60% of DTC Revenue Is Returning Customers. That's the Model Now.At $140 CAC the first order is underwater; the second has no acquisition cost. Why 'Meta's too expensive' is usually a retention problem in an acquisition costume. By Ruslan Galba Read article | Thread | 2 min | |
The Median DTC Brand Makes $2.04 per $1 of Ad SpendThe AI-win screenshots are survivorship. Median ROAS is 2.04:1 and no agent fixes a 2x account by making more ads faster — the leak is unit economics. By Ruslan Galba Read article | Thread | 2 min | |
The $12K Dashboard Day That Lost $960Revenue minus ad spend, COGS, fulfillment, refunds, and processing: the $12K screenshot is a losing day at 2.0 ROAS and $25-40 AOV. The full teardown. By Ruslan Galba Read article | Thread | 2 min | |
In the Accounts at Midnight: What Caring More Actually Looks LikeMost agencies clock out at 5pm during the biggest sales weeks of the year. What 24/7 AI anomaly detection plus founders who fix things at midnight looks like. By Ruslan Galba Read article | Thread | 3 min |