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Nordic beauty-tools brand

From one campaign a quarter to nine a month in Finland.

€0 → €10,432Finland campaign revenue · one send in the 90 days before, then March 2026

A beauty-tools brand selling in Denmark and Finland had barely used campaigns. In the 90 days before we started, the Finnish store sent one campaign to 64 people and it earned nothing. In March 2026 nine campaigns earned €10,432, and email’s share of store revenue rose in both markets. The brand is not named here.

See the results How we did it

€0 → €10,432Nordic beauty-tools brand

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The brief.

The brand’s two Klaviyo accounts had been open since December 2025 and campaigns had barely started. Finland had sent one in 90 days, to 64 people.

Our approach.

We started a campaign calendar in each language, moved sends to engaged subscribers and rebuilt the abandonment flows.

The results.

Klaviyo campaign reporting for each market’s own account, in that market’s currency, with store revenue from Shopify for the share. Welcome and other flow revenue is left out of the headline figures because much of it is credited through discount codes.

Finland campaign revenue: €10,432March 2026 · nine campaigns
Campaign recipients, Finland: 194,561March 2026 · nine campaigns
Campaigns sent, Finland: 9March 2026 · one in the 90 days before the engagement

A closer look at the work.

Finland’s campaign revenue went from nothing to €10,432 in March 2026. Email’s share of store revenue rose from 16.5% to 22.0% in Denmark and from 18.0% to 25.7% in Finland between February and March, and unsubscribe rates fell in both.

Reported outcomeNovember 2025–April 2026

Finland: campaigns before and after the calendar started

Campaigns sent, recipients and campaign revenue in the Finnish account.

Finland: campaigns before and after the calendar started · November 2025–April 2026
Period	Campaigns	Recipients	Campaign revenue
90 days before the engagement	1	64	€0
February 2026	7	94,879	€5,338
March 2026	9	194,561	€10,432
April 2026	8	165,987	€5,105

Source: Account audit, February 2026, and monthly reports for March and April 2026

April fell back after Easter. March reached about twice as many recipients as February.

Reported outcomeFebruary–April 2026

Email’s share of store revenue

Email revenue as a share of each store’s total revenue.

Email’s share of store revenue · February–April 2026
Market	February	March	April
Denmark	16.5%	22.0%	18.3%
Finland	18.0%	25.7%	23.3%

Source: April 2026 account analysis

Klaviyo attribution against Shopify store revenue. April held above February in both markets through a slower month for the stores.

Reported outcomeFebruary–April 2026

Unsubscribe rates fell every month

Campaign unsubscribe rate after sends moved to engaged subscribers.

Unsubscribe rates fell every month · February–April 2026
Market	February	March	April
Denmark	1.54%	1.21%	1.10%
Finland · 94,879 / 194,561 / 165,987 recipients	1.31%	0.84%	0.69%

Source: Monthly reports for March and April 2026

Monthly campaign totals. Denmark’s recipient counts are in the monthly reports and are not restated here.

What we did.

The main pieces of work on this account.

A campaign calendar where there was none
Regular campaigns in Danish and Finnish, from product education to a device launch, each written for its market.
Sending to people who read
Campaigns moved to engaged subscribers only, and unsubscribe rates fell month after month in both markets.
Abandonment flows rebuilt
The abandoned-checkout flow was rebuilt, and browse abandonment got a branch for each product. The new browse flow earned 9,912 DKK from 2,161 recipients in its launch month.
A monthly report per market
Each market’s campaigns, flows and email share of store revenue, reported side by side.

How the work fits together.

Nordic beauty-tools brand · how the work runs

Audit each market
Read each Klaviyo account on its own: what sends, to whom, and what it earns.
Start the calendar
Plan campaigns in each language around education and launches.
Tighten the audience
Send to engaged subscribers and watch unsubscribes and bounces.
Rebuild the flows
Rework checkout and browse abandonment around the products people looked at.

Review the results before the next round of work.

A list that never hears from you earns nothing. A steady calendar, sent to people who read, is the first thing to build.

How this was measured.

Account audits dated February 2026 and the March and April 2026 monthly reports, read November 11, 2026.

Measurement and evidence
Question	Source scope
Which period?	February–April 2026
What is measured?	Klaviyo campaign reporting for each market’s own account, in that market’s currency, with store revenue from Shopify for the share. Welcome and other flow revenue is left out of the headline figures because much of it is credited through discount codes.
What kind of record?	Klaviyo account report
What engagement?	Past email client

Sources and limits

April revenue fell back in both markets after Easter, so March is the high point of a three-month record.
Finland sent to about twice as many recipients in March as in February. Part of the rise is volume.
Flow revenue is left out of the headline figures because much of it is credited through discount codes.
The engagement ran for about three months. The brand is not named, and its creative is not shown.

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The brief.

Our approach.

The results.

Finland: campaigns before and after the calendar started

Email’s share of store revenue

Unsubscribe rates fell every month

What we did.

A campaign calendar where there was none

Sending to people who read

Abandonment flows rebuilt

A monthly report per market

How the work fits together.

How this was measured.

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