Fewer unsubscribes in Denmark, and Sweden’s email revenue up 93% in a month.
1.19% → 0.55%Denmark campaign unsubscribe rate · before the sunset flow, then April 2026 · 81,874 recipients
A wine-accessories brand runs a separate store and Klaviyo account in each Scandinavian market. A sunset flow cut Denmark’s campaign unsubscribe rate from 1.19% to 0.55%. Moving Sweden back to engaged subscribers lifted its email revenue 93% in a month. The brand is not named here.
1.19% → 0.55%Scandinavian wine-accessories brand
Talk about an account like thisOne brand, several countries, a separate list in each. After a strong winter the lists were tiring: unsubscribes were high in Denmark and revenue was sliding in Sweden.
We put a sunset flow live in every market, moved campaigns back to engaged subscribers and built a welcome path for each product. A combined monthly report kept the markets comparable.
Klaviyo campaign and flow reporting for each market’s own account, in that market’s currency. Each figure is one market in one named month. The store’s analytics tool credits email with less revenue than Klaviyo does, so these are Klaviyo-attributed values.
Denmark’s campaign unsubscribe rate fell from 1.19% to 0.55% in April 2026. Sweden’s email revenue rose from 44,399 to 85,855 SEK the same month, and a single Swedish welcome email brought in 265 orders in May.
Reported outcomeApril 2026 against the months before
Campaign unsubscribe rate in the Danish account.
| Period | Campaign unsubscribe rate | Recipients |
|---|---|---|
Before the sunset flow | 1.19% | Not restated |
April 2026 | 0.55% | 81,874 |
Source: Combined monthly report, April 2026
One month after the change.
Reported outcomeMarch and April 2026
Email revenue and campaign open rate in the Swedish account.
| Measure | March 2026 | April 2026 | Change |
|---|---|---|---|
Email revenue | 44,399 SEK | 85,855.20 SEK | +93.4% |
Campaign open rate | 45.3% | 56.0% · 76,293 recipients | +10.7 points |
Source: Month-by-month record and combined monthly report, April 2026
One month against the month before. Open rates are inflated by mail privacy features on both sides of the comparison.
Reported outcomeMay 2026
The largest single line in the account in May 2026 was a welcome email for the wine cooler.
| Recipients | Orders | Revenue | |
|---|---|---|---|
Sweden · wine-cooler welcome | 2,913 | 265 | 121,376 SEK |
Source: Combined monthly report, May 2026
May traffic was lifted by paid and influencer campaigns, which brought in the signups this email converted.
The main pieces of work on this account.
Subscribers who had stopped opening were moved out of regular sends. Denmark’s unsubscribe rate fell by more than half.
Sweden’s campaigns returned to engaged segments in April 2026. Open rate rose from 45.3% to 56.0% across 76,293 recipients.
Separate welcome paths for the wine cooler, the opener and general signups. One Swedish welcome email brought in 265 orders and 121,376 SEK from 2,913 recipients in May 2026.
Campaigns written in each market’s language, with a monthly report that set the markets side by side.
Each store and Klaviyo account has its own list, language and results.
Sunset disengaged subscribers and send campaigns to people who open.
Match the first emails to the product a subscriber signed up for.
Report every market each month and move what works across.
Review the results before the next round of work.
The same email can do well in one market and poorly in the next. Read each market on its own, and look after the list before sending more.
Combined monthly reports for March, April and May 2026 and the month-by-month record for each market, read November 11, 2026.
| Question | Source scope |
|---|---|
Which period? | November 2025–June 2026 |
What is measured? | Klaviyo campaign and flow reporting for each market’s own account, in that market’s currency. Each figure is one market in one named month. The store’s analytics tool credits email with less revenue than Klaviyo does, so these are Klaviyo-attributed values. |
What kind of record? | Klaviyo account report |
What engagement? | Past email client |
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