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UK pet-nutrition brand

Six tested flows and 85 campaigns in six months.

85 campaignsSent in six months · September 2025–February 2026 · 44 in the six months before

For a UK pet-nutrition brand we built six Klaviyo flows with a test on each and sent 85 campaigns in six months. Email and SMS brought in £153,861 in that time, against £62,496 in the same six months a year earlier. The brand is not named here.

See the results How we did it

85 campaignsUK pet-nutrition brand

Talk about an account like this

The brief.

The account had steady flow revenue and a light campaign calendar: 44 campaigns in six months.

Our approach.

We rebuilt the core flows with a test on each, added product education after purchase, and roughly doubled the campaign calendar.

The results.

Klaviyo-attributed email and SMS revenue by calendar month, in pounds, from our month-by-month record for the account. The comparison is with the same six months a year earlier, which keeps the season the same. The six months immediately before our work are shown too, because they were higher.

Email and SMS revenue: £153,861September 2025–February 2026 · £62,495.87 a year earlier
Campaign revenue: £102,85085 campaigns · £40,533.49 from 44 campaigns in the six months before
Flow revenue: £49,908September 2025–February 2026 · £24,689.26 a year earlier

A closer look at the work.

Email and SMS brought in £153,861 from September 2025 to February 2026, against £62,496 in the same months a year earlier. Campaign revenue rose from £40,533 to £102,850 on a much larger audience. The six months just before were higher still, and the table shows all three.

Reported outcomeSeptember 2024–February 2026

Three six-month windows, side by side

Our six months beside the same months a year earlier and the six months just before.

Three six-month windows, side by side · September 2024–February 2026
Six-month window	Email and SMS revenue	Campaign revenue
Sep 2024–Feb 2025 · a year earlier	£62,495.87	Not restated
Mar–Aug 2025 · just before	£205,261.89	£40,533.49 · 44 campaigns
Sep 2025–Feb 2026 · our six months	£153,860.63	£102,849.89 · 85 campaigns

Source: Tegra’s month-by-month Klaviyo record for the account

The year-earlier window is the like-for-like season. Against the six months just before, the total is lower because flow revenue fell.

Reported outcomeJanuary and February 2026

Year on year, month by month

Two single-month comparisons from the record.

Year on year, month by month · January and February 2026
Measure	A year earlier	2026	Change
Flow revenue, January	£3,692.19	£10,053.61 · 15,114 recipients	+172%
Email and SMS revenue, February	Not restated	£25,254.83	+146%

Source: Tegra’s month-by-month Klaviyo record for the account

Single months. The best campaign month was November 2025: £22,568.17 from 19 campaigns to 260,443 recipients.

What we did.

The main pieces of work on this account.

Six flows, each with a test
Abandoned checkout, two welcome paths of six emails each, abandoned cart, browse abandonment and a sunset flow went live between August and September 2025, with subject-line or layout variants.
Product education after the purchase
A post-purchase flow for each product, starting in October 2025, with layout and headline tests.
A fuller campaign calendar
Nine to twenty-six campaigns a month, 85 in six months, to between 121,000 and 264,000 recipients a month.
An audit before the next stage
In March 2026 we audited the account’s templates and content against the brand’s own language rules.

How the work fits together.

UK pet-nutrition brand · how the work runs

Recover first
Start with abandoned checkout, where intent is highest.
Welcome two ways
Run two welcome offers side by side.
Teach after purchase
Follow each product with how to use it.
Keep the calendar full
Send to more of the list, more often, and watch revenue per recipient.

Review the results before the next round of work.

Sending to more people raised campaign revenue and lowered revenue per recipient. Both numbers belong in the same report.

How this was measured.

Month-by-month performance record and flow log for the account, read November 11, 2026.

Measurement and evidence
Question	Source scope
Which period?	September 2025–February 2026
What is measured?	Klaviyo-attributed email and SMS revenue by calendar month, in pounds, from our month-by-month record for the account. The comparison is with the same six months a year earlier, which keeps the season the same. The six months immediately before our work are shown too, because they were higher.
What kind of record?	Klaviyo account report
What engagement?	Past email and SMS client

Sources and limits

Campaign revenue rose on about four times the recipients, and revenue per recipient fell from £0.13–£0.24 to £0.06–£0.11.
The six months just before our work were higher overall, at £205,261.89, because flow revenue was higher then. Flow revenue fell sharply in September 2025 and the record does not explain it.
Results for the individual flows were not recorded, so the flows are shown as work and not as an outcome.
The brand is not named, and its creative is not shown.

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The brief.

Our approach.

The results.

Three six-month windows, side by side

Year on year, month by month

What we did.

Six flows, each with a test

Product education after the purchase

A fuller campaign calendar

An audit before the next stage

How the work fits together.

How this was measured.

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