Email and SMS built from zero to $4,312 a month in six months.
$1,233 → $4,312Email and SMS revenue a month · March 2022 launch, then September 2022
A car-fragrance brand had no email or SMS program. We set up Klaviyo and SMS from scratch, launched the signup form and five flows, and sent 39 campaigns. Monthly revenue from the two channels went from $1,233 in the launch month to $4,312 six months later, $25,555 in all. The brand is not named here.
$1,233 → $4,312US car-fragrance brand
Talk about an account like thisThe brand sold on its own site with no email or SMS program at all: no tracking, no list and no flows.
We set up both platforms, launched the signup form and the flows in the first weeks, then added a monthly campaign calendar as the list grew.
Klaviyo and SMS-platform attributed revenue by calendar month from our performance record for the account. March 2022 is the launch month and a partial one. There is no store-revenue figure in the record.
Email and SMS revenue went from $1,233 in March 2022 to a peak of $4,312 in September, and $25,555 across nine months. SMS brought in $9,121 of that, about 36%.
Reported outcomeMarch–November 2022
Email revenue in each month of the record. SMS is reported in the totals above.
| Month | Email revenue |
|---|---|
March 2022 · launch | $753 |
April | $747 |
May | $1,327 |
June | $2,217 |
July | $1,768 |
August | $1,945 |
September | $2,673 |
October | $2,508 |
November | $2,495 |
Source: Monthly performance record for the account
Email recipients rose from 7,760 in April to 35,060 in November. The record does not split campaigns from flows.
Reported outcomeMarch–November 2022
How far each channel’s reach grew in the record.
| Measure | Start | Later |
|---|---|---|
Email recipients a month | 7,760 · April 2022 | 35,060 · November 2022 |
SMS subscribers reached a month | 139 · March 2022 | 2,423 · October 2022 |
Popup signups | Live March 3, 2022 | 452 of 15,640 viewers · 2.89% |
Source: Monthly performance record and popup test log
The popup’s end date is not recorded.
The main pieces of work on this account.
Tracking, the master list, engaged segments, signup forms, a base template and preference pages, before a single send.
Welcome, abandoned checkout, abandoned cart, browse and site abandonment by email; welcome and abandoned checkout by SMS.
The popup went live on March 3, 2022 and signed up 452 of 15,640 viewers, 2.89%.
Four to five email campaigns a month, rising to nine in November 2022.
Tracking, lists, segments and templates first.
Launch the signup form for email and SMS.
Welcome and recovery messages on both channels.
A monthly calendar once the list can carry it.
Review the results before the next round of work.
SMS reached far fewer people than email and still brought in more than a third of the revenue. Starting both channels together was worth it.
Monthly performance record, roadmap and test log for the account, read November 11, 2026. The customer export was not opened.
| Question | Source scope |
|---|---|
Which period? | March–November 2022 |
What is measured? | Klaviyo and SMS-platform attributed revenue by calendar month from our performance record for the account. March 2022 is the launch month and a partial one. There is no store-revenue figure in the record. |
What kind of record? | Klaviyo account report |
What engagement? | Past email and SMS client |
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