Release context
Current hosted tasks prepare research, briefs and copy. Finished image rendering is separate. The current licensed edition excludes the separate performance-audit and insights service.
This is a dated release record. Historical model names, rates, trial limits and capability counts do not set today’s offer. Current task inputs, source coverage and your review govern use. Ad Library active status and longevity do not establish spend, profitability, a test result or why an ad stopped. A 5×5×5 copy set is preparation, not 125 completed experiments.
What to inspect first.
| Your next step | Work and review |
|---|---|
Inspect | Compare the image brief with its feed-copy rows and the planned test question. |
Retain if you try it | Retain the primary-text, headline and description options alongside the target-CPA and budget assumptions. |
Review before use | Copy options do not establish completed experiments; use only observed data when deciding whether to stop, hold or expand a test. |
Source: Meta Ads Agent v1.3.0 · dated published release · Reading guidance from the published release; no exercise, generated artifact or customer result is claimed here.
Use the instructions and compatibility guidance for the version and access you actually have. Review the current supported option →
What changed
Open the concise change summary
5 x 5 x 5 feed copy.
Static briefs and the new Feed Copy Pack preset ship 5 primary texts, 5 headlines, and 5 descriptions per image, each tagged by format, as a downloadable CSV next to the brief pack.
Competitor spy that separates proven from killed.
The Ad Library search now reads active and inactive ads, buckets each by how long the brand kept it running, counts copies, decodes each template, and writes clone briefs only from templates kept for months. Searches run in parallel inside a time budget, so the run finishes even when the library is slow.
Four-part angles.
Every angle carries a Big Idea, Unique Mechanism, Key Benefits, and Objection Handling, built from personas and desires in your customers' words and filtered for Visualizable, Falsifiable, and Unique.
Launch plans in multiples of your target CPA:
cells your budget supports, daily budgets and bid caps, and the kill, hold, and scale rules the production system uses.
Funnel diagnosis through the bid-cap lens,
with trajectory shapes and a named bottleneck behind every verdict.
Video scripts
with ten openers written after the script, typed with canonical hook types, and a SHIP / FIX / KILL roast.
Templates refreshed,
including the new Feed Copy Pack and the Launch Plan + Test Matrix with a required target CPA.
Release notes
Meta Ads Agent v1.3.0: the production system's 3.0 creative doctrine
The Meta Ads Agent now runs the creative and media-buying doctrine of the Meta Ads AI Agentic System 3.0: multi-text feed copy for every static, a deeper competitor spy, four-part angles, and test plans written in multiples of your target CPA.
What changed
- 5 x 5 x 5 feed copy. Static briefs and the new Feed Copy Pack preset ship 5 primary texts, 5 headlines, and 5 descriptions per image, each tagged by format, as a downloadable CSV next to the brief pack.
- Competitor spy that separates proven from killed. The Ad Library search now reads active and inactive ads, buckets each by how long the brand kept it running, counts copies, decodes each template, and writes clone briefs only from templates kept for months. Searches run in parallel inside a time budget, so the run finishes even when the library is slow.
- Four-part angles. Every angle carries a Big Idea, Unique Mechanism, Key Benefits, and Objection Handling, built from personas and desires in your customers' words and filtered for Visualizable, Falsifiable, and Unique.
- Launch plans in multiples of your target CPA: cells your budget supports, daily budgets and bid caps, and the kill, hold, and scale rules the production system uses.
- Funnel diagnosis through the bid-cap lens, with trajectory shapes and a named bottleneck behind every verdict.
- Video scripts with ten openers written after the script, typed with canonical hook types, and a SHIP / FIX / KILL roast.
- Templates refreshed, including the new Feed Copy Pack and the Launch Plan + Test Matrix with a required target CPA.
Why it matters
- One image now tests five messages at once, and each format's ID tells you later which kind of copy earned the spend.
- Clone briefs come from what competitors kept paying for, not from what they tried for a week.
Available immediately on every run.