One Google Ads account. One campaign. A 50-mile radius around Charlotte. Keywords like 'haircut near me' that could send customers to any of your 9 locations — or to a competitor. You can't tell which location the leads go to, your locations cannibalize each other's impressions, and you're even bidding against other franchisees in adjacent territories. This system fixes multi-location Google Ads from the ground up.
$0
With territory-based campaigns and location extensions
$0
Volume game — ROI depends on minimizing CPA
+0%
Showing distance and address increases CTR
0% of spend
Typical waste when same-brand locations overlap
You have one Google Ads account with one campaign targeting a 50-mile radius. No location-specific ads. No location extensions. Three locations on the same highway are all bidding on 'haircut near me' and cannibalizing each other. You know it's wrong but don't know what 'right' looks like.
A customer clicks your ad and calls. Which location do they go to? Your current setup has no way to tell. You're spending $4,500/month and can't attribute a single walk-in to a specific location.
The franchise next door is another owner's territory. But Google doesn't know that. Your ads show up in their area, theirs show up in yours, and you're both paying more because you're competing for the same branded keywords.
You just opened 2 new locations. Your 'strategy' was to add them to the existing campaign and widen the radius. The cost-per-walk-in went up, not down. Scaling should get more efficient, but without proper structure, every location you add makes the existing mess worse.
“Google Ads Campaign for a Franchise Owner — can he create his own account and use the brand's website?”r/PPC
“I have 9 locations and one Google Ads account. Is that right or should I have 9?”r/GoogleAds
“How do I stop my own locations from competing against each other in Google Ads?”r/smallbusiness
You're a systems thinker — that's how you run 9 locations profitably. But your Google Ads setup has no system at all. One campaign, one targeting radius, zero location-level data. You'd never run your business this way. Apply the same operational discipline to your advertising and the economics change immediately.
Cost Per Walk-In
Location Attribution
Campaign Structure
Internal Cannibalization
Each product builds on the previous one. Start where you are, progress at your own pace.
Find out how much money you're wasting on cannibalized impressions. Identify which locations are underperforming and which are competing against each other.
See exactly which Google Ads dollars drive walk-ins at which location. Territory-level attribution, location extensions, and store visit tracking.
Separate campaigns by location with service-area targeting, location-specific ad copy, and bid strategies that don't cannibalize your own locations.
Standardized campaign architecture across all locations. Scale from 9 to 15+ locations without rebuilding. Team playbooks and franchise-compliant reporting.
Tactics, case studies, and strategies for franchise owners advertisers. No spam.
Territory-based campaigns. Location-specific ads. Per-location tracking that tells you exactly where every dollar goes. Stop your locations from cannibalizing each other and start scaling the way a multi-unit operator should — with data, not guesswork.