Your 9 Locations Share One Campaign. Three of Them Are Bidding Against Each Other.

Starting point

One campaign, one 30-mile radius, 2 of 3 locations overlapping on 'emergency plumbing near me' with no callsource attribution beyond 'Google.'

What changed

Split into 3 territory campaigns using the AI Agentic System, used radius + location bid adjustments instead of shared broad match, and installed CallRail + call-conversion imports per location.

Outcome

Booked jobs from Google up 41% at flat spend, cost per booked job dropped from $38 to $22, overlap conflict eliminated within 2 weeks.

Starting point

Separate agencies managing each concept, no shared reporting, corporate co-op funds underutilized because spend-by-location data was unreliable.

What changed

Consolidated both concepts into one master account with the AI Agentic System managing per-location budget, applied Landing Page System templates to standardize location pages, and built one co-op reporting layer for corporate.

Outcome

Co-op reimbursement jumped from 58% to 92% of eligible spend, underperforming locations surfaced within 2 weeks instead of quarterly, agency headcount reduced from 2 to 1.