You dominate on Instagram but Google captures the 'best Botox near me' intent that social media can't touch. The problem: Google's healthcare ad policies reject the exact words your patients search for and the exact photos that sell your treatments. You need a system that works within the rules.
$0
Injectable keywords higher; laser treatments lower
$0
With treatment-specific landing pages and call tracking
$0/year
4 sessions/year at $450 average
$0
Typically one-time; upsell to maintenance treatments
Botox is a brand name, so Google requires 'botulinum toxin' or 'neuromodulator' in ad copy. Nobody searches for those terms. Your marketing coordinator spends 3 hours/week fighting ad disapprovals.
Before/after photos are the #1 thing that sells med spa treatments, but Google rejects them. You can't run remarketing for healthcare either. The ad platform actively works against your best marketing assets.
At $2K/mo spend you get 5-6 bookings. $330/patient works for Botox ($1,800 LTV from 4 sessions/year) but you need volume for CoolSculpting ($3,500 one-time) where individual patient LTV is lower.
Google Ads traffic lands on your general website instead of treatment-specific pages. A patient searching for 'lip filler Scottsdale' sees your homepage with 15 different services listed instead of a focused conversion page.
“How do you advertise Botox on Google when the word 'Botox' gets your ad disapproved?”Reddit r/MedSpa
“Before/after photos are the #1 thing that sells med spa treatments but Google rejects them.”Reddit r/PPC
“Google Ads for med spa — worth it or just stick to Instagram?”Reddit r/MedSpa
Instagram shows your work to followers. Google captures the people searching for your treatment right now — with credit card ready. You need both channels, but only one captures intent.
New patients/month from Google
Cost per new patient
Ad disapproval rate
Revenue target
Each product builds on the previous one. Start where you are, progress at your own pace.
Identify disapproval patterns, policy-violating ad copy, and wasted spend. Find out which treatments are worth advertising on Google vs. sticking with Instagram.
Call tracking and booking attribution by treatment — Botox, filler, CoolSculpting, laser. Know your cost per patient for each service line, not just blended averages.
Treatment-specific campaigns that work within Google's healthcare policies. Approved terminology, landing page strategies, and ad copy templates that won't get disapproved.
Dedicated pages for each treatment with social proof, pricing transparency, and online booking. Convert 'best Botox near me' searches into scheduled consultations.
Tactics, case studies, and strategies for med spas advertisers. No spam.
You've built a $1.6M practice on clinical excellence and Instagram presence. Google Ads captures the patients who are searching right now with intent to book — if you can navigate the compliance minefield. These systems give you the compliant copy, treatment-specific structure, and tracking to scale to $2.5M.