Google Ads for Med Spas

Path 1 · DIY

Install the system yourself

Wire call tracking, build intent-based search campaigns, and stop wasting budget on Smart Campaigns. For service-business owners with 2-3 hrs/week for marketing.

Get the AI Agentic System

Google disapproves your ads for using 'Botox' — a word your patients actually search for

Botox is a brand name, so Google requires 'botulinum toxin' or 'neuromodulator' in ad copy. Nobody searches for those terms. Your marketing coordinator spends 3 hours/week fighting ad disapprovals.

Before/after photos get rejected for 'shocking content'

Before/after photos are the #1 thing that sells med spa treatments, but Google rejects them. You can't run remarketing for healthcare either. The ad platform actively works against your best marketing assets.

$330 per new patient — fine for Botox, terrible for CoolSculpting

At $2K/mo spend you get 5-6 bookings. $330/patient works for Botox ($1,800 LTV from 4 sessions/year) but you need volume for CoolSculpting ($3,500 one-time) where individual patient LTV is lower.

Your landing pages are your website — no dedicated treatment pages

Google Ads traffic lands on your general website instead of treatment-specific pages. A patient searching for 'lip filler Scottsdale' sees your homepage with 15 different services listed instead of a focused conversion page.

Operator profile

A med spa running $2K/mo on Google Ads within a $6-8K total marketing mix

Starting point
New patients/month from Google: 5-6. Cost per new patient: $330 (blended).
What changed
Built a compliance-safe ad copy library, switched to appointment-request conversions (not form fills), and added retargeting lists excluding healthcare policy violations.
Outcome
New patients/month from Google → 15+ with treatment-specific campaigns. Cost per new patient → $180-220 (segmented by treatment).

Path 3 · Done-For-You

Have us run it for you

Full ad ops for service businesses — Google + LSA + Meta + call routing + booked-job CRM integration. For $10K+/mo spenders who'd rather close jobs than manage campaigns.

Book a fit call

Operator profile

A dermatology-led med spa in a luxury metro spending $4K/mo Google + $3K Meta

Starting point
Ad account suspended twice in 6 months over Botox policy violations, coordinator rebuilding campaigns from scratch each time, CoolSculpting revenue stuck at 2-3 bookings/month.
What changed
Deployed a compliance-safe copy framework, built treatment-specific landing pages with policy-approved before/after patterns, and split campaigns to isolate high-risk ad groups.
Outcome
Zero suspensions in 9 months, CoolSculpting bookings scaled to 11/month at $240 CPA, Google ad spend doubled to $8K/mo without triggering healthcare policy flags.

8 weeks to stable compliance + landing pages, ongoing copy library updates

Operator profile

A 2-location med spa chain ($2.4M revenue) spending $5K/mo across both locations

Starting point
Shared campaigns routing Scottsdale patients to the Phoenix location and vice versa, no visibility into which treatment drove highest per-location LTV, owner manually copying ads between locations.
What changed
Used the AI Agentic System to orchestrate per-location budget allocation by treatment ROI, wired the POS system in as a conversion source, and auto-cloned winning ads across locations with geo adjustments.
Outcome
Per-location CPA down 30%, cross-location routing errors eliminated, owner redirected 8 hrs/week from ad management to clinical operations.

12 weeks — 6 weeks of POS integration before full automation

Google Disapproves 'Botox' as a Search Term. Your Best Photos Are a Policy Violation. Your Coordinator Spends 3 Hours a Week on Disapprovals Instead of Growth.

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Install the system yourself

The numbers in your market

Sound familiar?

Google disapproves your ads for using 'Botox' — a word your patients actually search for

Before/after photos get rejected for 'shocking content'

$330 per new patient — fine for Botox, terrible for CoolSculpting

Your landing pages are your website — no dedicated treatment pages

Real voices, real frustration

What operators in this situation typically achieve

A med spa running $2K/mo on Google Ads within a $6-8K total marketing mix

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Treatment-Specific Landing Pages

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Have us run it for you

A dermatology-led med spa in a luxury metro spending $4K/mo Google + $3K Meta

A 2-location med spa chain ($2.4M revenue) spending $5K/mo across both locations

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