Google Ads for Roofing Companies

Path 1 · DIY

Install the system yourself

Wire call tracking, build intent-based search campaigns, and stop wasting budget on Smart Campaigns. For service-business owners with 2-3 hrs/week for marketing.

Get the AI Agentic System

40% of leads are tire kickers requesting free inspections who never convert

Your campaigns generate 200-250 leads/month across all sources, but 40% are homeowners wanting a free roof inspection with no intention of buying. You can't tell Google which leads are real because there's no quality feedback loop.

PMax generates volume but 50%+ are unqualified

Performance Max is great for lead count but terrible for lead quality. Half the leads are homeowners wanting a $200 patch job, not a $15K replacement. You can't segment intent in PMax the way you can with Search.

Storm season means spinning campaigns up overnight — then back down

When hail hits, you need storm damage campaigns live within hours. Then you scale them down 2 weeks later. Your 3 locations mean 9+ campaigns to manage, each with different geo targeting and seasonal patterns.

You're the only marketer and you manage everything

Google Ads, LSA, Facebook, the website, social media, and review management. You're self-taught from YouTube and courses. A bad lead month triggers a meeting with the owner, and you're the one in the hot seat.

Operator profile

A roofing company spending $18K/mo on Google Ads within a $26K marketing budget

Starting point
Cost per qualified lead: $180. PMax qualified rate: ~50%.
What changed
Built storm-response campaigns with geo-fenced keyword triggers, installed offline conversion imports for signed jobs, and separated repair from replacement intent.
Outcome
Cost per qualified lead → $120 or less. PMax qualified rate → 70%+ with offline conversion data.

Path 3 · Done-For-You

Have us run it for you

Full ad ops for service businesses — Google + LSA + Meta + call routing + booked-job CRM integration. For $10K+/mo spenders who'd rather close jobs than manage campaigns.

Book a fit call

Operator profile

A storm-chaser roofing company ($4M revenue) in Tornado Alley spending $14K/mo

Starting point
Marketing manager manually building storm campaigns after each event, losing 3-5 days of peak demand per storm, PMax spend cannibalizing branded searches at 40% CPL inflation.
What changed
Deployed pre-built storm templates with geo-targeted hail-event triggers using the AI Agentic System, separated branded from non-branded campaigns, and installed offline imports for signed replacement jobs.
Outcome
Storm campaigns live within 4 hours of hail events, signed-job CPA dropped to $410 during peak storms, branded search spend cut 60% without losing volume.

8 weeks to pre-built storm playbooks, then activation in hours

Operator profile

A residential-only roofing company (2 locations) spending $10K/mo with in-house marketer

Starting point
PMax generating 60% of leads but 55% unqualified (minor repairs under $500), marketer burning 15 hrs/week on lead qualification spreadsheets, no way to feed CRM outcomes back.
What changed
Layered the AI Agentic System onto PMax with CRM-signed-job feedback, set $2K+ job value as the sole bidding signal, and auto-paused search terms producing low-ticket repair leads.
Outcome
Replacement-job share of PMax leads rose to 72%, marketer reclaimed 12 hrs/week, cost per signed replacement dropped from $520 to $310 in 90 days.

14 weeks — includes 4 weeks of CRM data accumulation before agent handoff

You Manage $18K/Month in Google Ads, Plus the Website, Social Media, and Reviews. And 40% of Your Leads Are Tire Kickers Wanting Free Inspections.

Pick how you want to work with us

Install the system yourself

The numbers in your market

Sound familiar?

40% of leads are tire kickers requesting free inspections who never convert

PMax generates volume but 50%+ are unqualified

Storm season means spinning campaigns up overnight — then back down

You're the only marketer and you manage everything

Real voices, real frustration

What operators in this situation typically achieve

A roofing company spending $18K/mo on Google Ads within a $26K marketing budget

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Have us run it for you

A storm-chaser roofing company ($4M revenue) in Tornado Alley spending $14K/mo

A residential-only roofing company (2 locations) spending $10K/mo with in-house marketer

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