You're the only marketer at a $7.2M roofing company with 3 locations. You manage $26K/mo in total marketing spend — self-taught from YouTube and courses. PMax generates volume but 50% of leads are unqualified. Storm season requires spinning campaigns up and down overnight. June is 3x January. You need systems, not more tasks.
$0
Emergency/storm keywords premium; replacement mid-range
$0
With repair vs. replacement segmentation
$0K
Residential; commercial significantly higher
0x
June/storm season peaks vs. January troughs
Your campaigns generate 200-250 leads/month across all sources, but 40% are homeowners wanting a free roof inspection with no intention of buying. You can't tell Google which leads are real because there's no quality feedback loop.
Performance Max is great for lead count but terrible for lead quality. Half the leads are homeowners wanting a $200 patch job, not a $15K replacement. You can't segment intent in PMax the way you can with Search.
When hail hits, you need storm damage campaigns live within hours. Then you scale them down 2 weeks later. Your 3 locations mean 9+ campaigns to manage, each with different geo targeting and seasonal patterns.
Google Ads, LSA, Facebook, the website, social media, and review management. You're self-taught from YouTube and courses. A bad lead month triggers a meeting with the owner, and you're the one in the hot seat.
“Managing $18K/month in Google Ads for a roofing company while also doing everything else is burning me out.”Reddit r/PPC
“How do you quickly scale up Google Ads after a major hail event?”Reddit r/roofing
“PMax for roofing generates a lot of leads but half are homeowners wanting a $200 repair, not a $15K replacement.”Reddit r/PPC
You're managing $26K/mo in marketing spend self-taught from YouTube — and the owner trusts you with it. You don't need more tutorials. You need a system that turns your existing knowledge into repeatable processes.
Cost per qualified lead
PMax qualified rate
Storm campaign activation
Seasonal budget efficiency
Each product builds on the previous one. Start where you are, progress at your own pace.
Evaluate campaign structure across 3 locations. Identify PMax waste, keyword overlap between locations, and lead quality gaps that are inflating your cost per qualified lead.
Connect your CRM to Google Ads with offline conversion tracking. Teach PMax and Search campaigns the difference between a $200 repair call and a $15K replacement lead.
Separate campaigns by intent: emergency repair, scheduled replacement, storm damage. Per-location geo targeting, seasonal bid strategies, and storm campaign templates you can activate overnight.
Dedicated pages for repair, replacement, and storm damage — each with trust signals, financing options, and scheduling that pre-qualifies leads before they submit.
Standardized campaign architecture, reporting dashboards, and storm response playbooks across all 3 locations. Build the systems that get you promoted to Marketing Director.
Tactics, case studies, and strategies for roofing companies advertisers. No spam.
You're self-taught, managing $26K/mo, and juggling everything from Google Ads to review management. These systems give you the campaign architecture, storm playbooks, and lead quality scoring to reduce your cost per qualified lead from $180 to $120 — and build the case for hiring that junior marketer.