USD 5,000/month retainer + ad-spend fee. Media spend and software/provider costs are separate.
Account, feed and page.
One connected plan.
Ruslan leads the whole channel: research, campaigns, feeds, copy, static and video creative, and landing pages. We find what is holding the account back, fix it and keep improving it.
| Area | What we do | What we agree with you |
|---|---|---|
Campaigns | Ongoing management of Search, Shopping, Performance Max and Demand Gen, with a ranked list of what to fix first. | Your business goal, what counts as a conversion, the budget and each campaign’s job. |
Product feed | Product titles and descriptions rewritten from product facts and the searches people actually make. | Which products come first, and that every change is accurate. |
Creative and pages | Static and video ads, landing pages, offer pages and pre-sale pages such as advertorials, listicles and comparisons. | Brand rules, the claims we can make and any production costs. |
Reporting | What changed, what the numbers show and what we recommend next. | The reporting period, attribution settings and the margins you judge results by. |
It all runs as one program. You supply access, product facts, assets and goals. We do the work.
Ethos Car Care: A wide car-care catalog, rebuilt product by product.
Ethos Car Care has been a Google Ads client since September 2022. This case follows the account from a year before we started through October 2026, then goes inside one month: $97,343 in Google-attributed revenue in September 2026, and the creative, feed and page work behind it. On email and SMS, Klaviyo-attributed revenue rose from $326,469 to $481,182 in our first 12 months on the channel.
Performance report · September 1–30, 2026
- Attributed revenue
- $97,343Google Ads · conversion-date basis
- Ad spend
- $44,457Same reported campaign scope
- Revenue / ad spend
- 2.19×Before cost of goods; not profit
Google Ads conversion-date attribution. Dealer-lead campaign excluded. Revenue is platform-attributed conversion value, before cost of goods.
Then, beside now.
Averages over two windows of the same length: the 12 months before the engagement, and the latest 12 complete months. Each row's bars share that row's scale.
Oct 2021 to Sep 2022Nov 2025 to Oct 2026
| Measure | Oct 2021 to Sep 2022 | Nov 2025 to Oct 2026 | On one scale | Change |
|---|---|---|---|---|
| Attributed revenue per month | $11,691 | $68,506 | 5.9× | |
| Ad spend per month | $4,244 | $30,843 | 7.3× | |
| Attributed revenue / ad spend | 2.75× | 2.22× | −19% | |
| Conversions per month | 138 | 833 | 6.1× | |
| Campaigns with spend, monthly average | 5 | 61 | 12.9× |
USD · monthly averages. Bars compare the two windows within a row only; rows use different units.
The month in detailDaily chart, channel table and the prepared work for September 1–30, 2026.
The month, day by day.
Attributed revenue and spend on one scale. The numbered pins mark when work shipped. They show timing, not cause.
0–6,500 · USD per day · September 1–30, 2026 · common zero baseline. Gaps are unknown. Event pins mark timing, not causation.
- Performance Max creative rebuilt for RESIST, Graphene Matrix and DEFY2026-09-11–2026-09-13
- 857 products synced across 17 Merchant Center segments2026-09-14
- 10% checkout promotion live on Google Shopping2026-09-16
- Four Demand Gen campaigns paused2026-09-22
- RESIST advertorial and its Performance Max test lane live2026-09-23
- MAX drying towel launched on Shopping, Search and Performance Max2026-09-30
Read the values
| Period | Attributed revenue | Ad spend |
|---|---|---|
| Sep 1 | $3,553.50 | $1,367.10 |
| Sep 2 | $4,032.53 | $1,581.37 |
| Sep 3 | $2,401.51 | $1,399.16 |
| Sep 4 | $4,241.37 | $1,473.03 |
| Sep 5 | $3,990.70 | $1,559.27 |
| Sep 6 | $3,583.91 | $1,864.76 |
| Sep 7 | $5,692.10 | $2,329.55 |
| Sep 8 | $2,942.82 | $2,191.74 |
| Sep 9 | $3,836.21 | $2,242.83 |
| Sep 10 | $6,309.81 | $2,234.94 |
| Sep 11 | $4,099.95 | $2,129.99 |
| Sep 12 | $3,272.73 | $2,520.49 |
| Sep 13 | $4,534.06 | $2,330.99 |
| Sep 14 | $2,437.33 | $1,932.06 |
| Sep 15 | $3,120.72 | $1,716.95 |
| Sep 16 | $2,954.15 | $1,427.73 |
| Sep 17 | $3,696.95 | $1,408.05 |
| Sep 18 | $4,438.19 | $1,467.43 |
| Sep 19 | $2,381.36 | $1,240.57 |
| Sep 20 | $2,807.53 | $1,301.16 |
| Sep 21 | $2,790.04 | $1,258.75 |
| Sep 22 | $1,877.39 | $1,135.65 |
| Sep 23 | $1,899.29 | $741.25 |
| Sep 24 | $1,843.78 | $713.08 |
| Sep 25 | $1,664.24 | $742.56 |
| Sep 26 | $3,082.99 | $784.28 |
| Sep 27 | $2,242.58 | $750.66 |
| Sep 28 | $3,530.70 | $899.59 |
| Sep 29 | $2,095.61 | $761.35 |
| Sep 30 | $1,989.21 | $950.29 |
Source: Ethos Car Care monthly report, September 2026. Figures as reported that month, not a live feed.
Where the money went.
Each channel's share of spend beside its share of the attributed outcome, with its return on one scale. Brand and non-brand Search are split beneath Search.
Share of spendShare of attributed revenue1.00× · attributed revenue equals spend2.19× · this account, all channels
| Channel | Spend | Attributed revenue | Share | Return |
|---|---|---|---|---|
| Shopping | $7,469 | $15,320 | 17% · 16% | 2.05× |
| Performance Max | $28,348 | $55,241 | 64% · 57% | 1.95× |
| Search | $4,508 | $22,719 | 10% · 23% | 5.04× |
| Searches for the brand | $3,342 | $20,655 | 6.18× | |
| All other Search | $1,166 | $2,064 | 1.77× | |
| Demand GenDemand creation · judged on lift, not last click | $4,132 | $4,064 | 9% · 4% | 0.98× |
| All channels | $44,457 | $97,343 | 100% · 100% | 2.19× |
USD · September 1–30, 2026. Return bars share one 0–7× scale. Share bars are each channel's part of the top-level totals; nested rows split their parent.
Source: Ethos Car Care monthly report, September 2026. Figures as reported that month, not a live feed.
One product, from research to product page.
RESIST - Graphene Spray Coating · package dated May 11, 2026. This is the package as we prepared it, shown as work, not as a campaign result.
- Research the demand
The search theme we researchedresist graphene spray coating
- Name the product
Short title in the product feedRESIST Ceramic Spray
- Carry the message
Headline in the campaign packageProtect Your Paint
- Match the product page
RESIST - Graphene Spray Coating
Open the product page →
See the exact fields
| Field | Excerpt |
|---|---|
Researched search theme | resist graphene spray coating |
Product-feed short title | RESIST Ceramic Spray |
Campaign headline | Protect Your Paint |
Product page | RESIST - Graphene Spray Coating → |
Source: Selected fields from the May 11 preparation package. The search theme is a research input, not a served query. · These excerpts establish prepared work, not deployment or campaign performance. This May preparation record is separate from the September account results.
Read the client case study and measurement scope →Discuss your Google Ads account →
Two more accounts, from the start.
Each row shows every month on record. The months before we started are muted.
October 1–31, 2026 · compared with September 1–30Google Ads
SolderStick
More orders and more revenue, with the cost of scale in plain view.
Where the ad spend went · share by channelPerformance Max62%Shopping18%Demand Gen12%Search8%Open the full recordJune 2024–October 2026 · client since April 5, 2025Google Ads
TeslaHubs
Scale a Tesla accessories store across two accounts while the return holds.
Open the full recordEach account is drawn on its own scale, so a row is never compared with another by height or length. Columns show every period of that account's record, with periods before the engagement muted. Shares are parts of that account's own reported total for the period.
What clients say
when the numbers come in.
Real messages from our client channels, exactly as they arrived.
Read the messages as text
I wanted to thank and congratulate you guys on a tremendous Q1. Rus things are looking great on Google with good revenues and profits flowing through. Andrei, Looks like we found some good winning creatives and the offer is scaling so much we're scrambling for stock again (Good Problem). Alex, appreciate all of the work on the flows and A/B testing to help us grow or LTV and the campaign frequency and designs have been awesome. Lets keep up the momentum into a strong Q2
Tim, founderLove the roas lately on Mullein. Let's keep it up! And hopefully keep going on scale. We're constantly getting solid results on meta, like 1.2-1.4 roas and potential to scale as we dial in our creatives. Thanks for all the hard work! Let's keep cruising.
Charlie C.You guys are absolutely killing it. Dont think we ever hit an $8k day outside of a big sale and nonetheless in February. 2026 is the year for Ethos! (Attached: the store dashboard showing $8,088 in sales that day, up 109%.)
Tim, founderamazing! excited to get this going then, lots we can do with laundry, stain spray, dish, etc
Jon Wedel
The pages behind the ads.
25 pieces, starting with 4 selected examples. Open any piece at full size. Offers shown are the originals from the time. We do not credit an account’s results to any single design.
Opening shown01 / 25
SolderStick · A story-led wire-repair page
Live page captured November 6, 2026. Open the complete capture to follow the section sequence. The story is dramatized. It is design work, not a customer testimonial.
The creative, at full size.
Open any piece at full size. Offers shown are the originals from the time. We do not credit an account’s results to any single design.
01 / 08
Ethos Car Care · Soap versus hardware
A customer frustration becomes a direct headline and product demonstration. AI-assisted creative from our portfolio. No results are claimed for this piece.
From a finding
to a fix.
Our agent systems do the preparation at volume. Ruslan makes the account decisions and keeps optimizing.
- Find
Read the account, the products, the search terms and the landing pages.
You get: the biggest problem, and the numbers behind it - Build
Draft the campaign, feed, creative or page work that fixes it.
You get: the proposed change and how we will judge it - Launch
Check the product facts and the campaign plan, then put the work live and keep tuning it.
You get: a record of what went live - Report
Compare the results with what we expected and decide what comes next.
You get: a recommendation, and a plain note when traffic is too thin to call
Each report sets the next priority. We do not change the account just to look busy.
Judge each channel by the job it does.
Brand search, new-customer search, Shopping and Demand Gen do different jobs, so we report them separately, with the dates and the conversion definition stated.
Before a test starts, we agree what result would settle it. When there is not enough traffic to tell, we say so.
What to bring.
Bring your catalog, your current setup, your tracking questions and the margins you judge acquisition by. Once we have access and assets, we are typically live within 48 hours. Review creative whenever you like; you do not have to manage us.
Only need your product data and checkout path reviewed? See catalog readiness →
Your goals and access.
Our team on the work.
Ruslan Galba leads the ongoing Google Ads work. You bring the goals, account access, product facts and brand assets. We handle the work; creative review is there whenever you want it.
Typically live within 48 hours
The clock starts when we have account access and the assets we need.
Daily and hourly monitoring, with ongoing testing and optimization.
250–1,000 creative assets and 10–25 pre-sale pages per month
Production follows the account's opportunities and testing plan. Formats include advertorials, listicles, comparisons and offer pages.
Volume varies by account, and volume alone is not a promise of results.
For businesses ready to put more behind growth. Ecommerce is our strongest body of work; we also work with SaaS, apps and local businesses.
Want Ruslan running your Google Ads?
Start with a free 30-minute call. Bring your goals and current setup; we discuss fit, scope and fees, and you decide from there.
See how the fee adds up.
Google Ads and Meta Ads each have a $5,000/month retainer. When we manage both, the spend percentage applies once to their combined ad spend. Email/SMS is a separate $5,000/month flat fee.
| Combined managed ad spend | Ad-spend fee |
|---|---|
Under $100,000 | 10% |
$100,000 to under $250,000 | 7% |
$250,000 to under $500,000 | 5% |
$500,000+ | 4% |
Bars: 0–10 percentage points, one per spend band; bands are equal width, not drawn to a spend scale. The monthly rate applies to the full managed Google/Meta spend, in addition to the channel retainers. Select a band to load its example.
Your channels, one monthly example.
Example- 1 ad-channel retainer: $5,000
- Ad-spend fee: $10,500
$15,500 total service fee · 1 managed channel / month
Each managed channel has its own $5,000 monthly retainer, invoiced when work begins. One ad-spend fee applies to the full actual combined managed Google and Meta spend, using that month's tier. It is invoiced at the beginning of the following month for the previous month. Email/SMS adds its own $5,000 retainer and no ad-spend percentage. Service prices include applicable tax.
The service total excludes your ad spend and separate software/provider costs.
How we
get started.
Three steps from the first call to live work.
- 1
A free 30-minute call
Tell us about the account, your goals and what is holding it back. We tell you plainly whether we are a fit.
You decide whether to go further.
- 2
A written proposal
It names your channel lead, the work in scope, what we need from you and the fees.
Nothing starts until you agree to it.
- 3
Access, assets, launch
You share account access, product facts and brand assets. We are typically live within 48 hours of having them.
Month-to-month from there.
What the proposal covers
- The work in scope and who leads it.
- The access and assets we need, and how you want to review creative.
- The fees and the start date.
Results are judged on your own account data, using the measurement we agree with you.
A few useful questions.
Does this include feeds, creative and landing pages?
Search, Shopping, Performance Max and Demand Gen campaigns, plus the research, product feeds, static and video creative, and landing, offer and pre-sale pages behind them.
Will we need to manage the work?
No. You provide goals, account access, product facts and assets. Ruslan leads the work, with daily and hourly monitoring. Review creative whenever you want to.
How quickly can we launch?
Typically within 48 hours of having access and assets. Where we start depends on the state of the account.
Is this just for ecommerce?
Ecommerce is where most of our case studies come from. We also work with SaaS, apps and local businesses that are ready to invest in growth.
Can you guarantee a CPA or ROAS?
No. We take responsibility for the work and for improving it. Returns depend on your product, market, offer and tracking, and production volume is not a promise of results.
Start with the work you need.
Bring your current setup, your goals and the work you want off your plate. On the free discovery call we talk through fit, scope and fees. If it fits, you get a written proposal that spells out who does what.
Only need a second opinion on one decision? Book a paid working session →