Meta Ads Agent v1.2.0: GPT-6.1 Sol, angles that differ from each other, and a brief pack that stands on its own
The Meta Ads Agent now runs on GPT-6.1 Sol, the newest flagship model. Its three angles have to be three different ideas, and the downloadable brief pack carries everything production needs without the chat next to it.
GPT-6.1 Sol is the default model and the Sol option in the model picker, and runs on it cost less: credits are now charged at GPT-6.1 Sol's published rates, which are lower than the previous Sol's.The picker now offers two tiers: Sol, and Luna for fast drafts at about a tenth of Sol's price. - Terra has been retired from the picker, since Sol is now both the newer model and the cheaper one.Surviving angles must differ from each other, not only from competitors. - Each one owns its own customer tension, proposition, and visual execution; attaching the same product facts to three angles no longer passes the Unique check. Hooks follow the same rule.The creative brief pack download now includes the exact on-image copy and aspect ratio for every brief, so a designer can produce from the file alone.The agent states plainly which files were delivered instead of describing a download as unavailable.A step that fails mid-run no longer ends the run. - The agent corrects the step and carries on.
Meta Ads Agent v1.2.0: GPT-6.1 Sol, angles that differ from each other, and a brief pack that stands on its own
The Meta Ads Agent now runs on GPT-6.1 Sol, the newest flagship model. Its three angles have to be three different ideas, and the downloadable brief pack carries everything production needs without the chat next to it.
What changed
GPT-6.1 Sol is the default model and the Sol option in the model picker, and runs on it cost less: credits are now charged at GPT-6.1 Sol's published rates, which are lower than the previous Sol's.
The picker now offers two tiers: Sol, and Luna for fast drafts at about a tenth of Sol's price. Terra has been retired from the picker, since Sol is now both the newer model and the cheaper one.
Surviving angles must differ from each other, not only from competitors. Each one owns its own customer tension, proposition, and visual execution; attaching the same product facts to three angles no longer passes the Unique check. Hooks follow the same rule.
The creative brief pack download now includes the exact on-image copy and aspect ratio for every brief, so a designer can produce from the file alone.
The agent states plainly which files were delivered instead of describing a download as unavailable.
A step that fails mid-run no longer ends the run. The agent corrects the step and carries on.
Why it matters
Three angles that are one idea in three outfits give you one test, not three. Distinct angles are what make the first week of spend teach you something.
A brief that needs the chat to be complete breaks the moment you forward it. The pack is now self-contained.
Fewer dead ends on long runs with several tools in play.
Available immediately on every run.
July 2026
v1.1.0FeatureJul 7, 2026
Meta Ads Agent v1.1.0 - Full-System Replication
The agent now replicates the entire Meta Ads AI Agentic System surface (minus rendering and account access): nine modes covering research, angles, the Big-Idea UMP/UMS pipeline, static brief batches, video scenarios with an adversarial roast, live Meta Ad Library competitor spy, the 7-step funnel diagnosis, launch planning, and copy audits.
9 modes - Research to launch plan - the full system surface, hostedVideo scenarios, roasted - Spine, beats, persona-locked VO, storyboard - adversarial panel verdict includedLive Ad Library spy - Coverage maps, white space, and faithful template rip-off briefs7-step diagnosis - AD vs FUNNEL vs OFFER vs TARGETS, with max 3 routed actions
v1.0.0LaunchJul 7, 2026
Meta Ads Agent v1.0.0 - Launch
New public agent: the Meta Ads AI Agentic System's creative doctrine in one hosted run - psychological personas, angles through the 3-Rule Filter (kill list included), a production-shaped static brief, and Found-Not-Written video hooks from your product URL and reviews.
4th public agent - Personas, filtered angles, static briefs, and hooks from a product URLThe kill list - See which angle candidates failed the 3-Rule Filter and why[NEEDS SOURCE] honesty - The agent never invents product claims